L’Oreal Professionnel’s biggest and most successful digital campaign – #LikeAFrenchGirl features their first-ever Indian brand ambassador – Twinkle Khanna. The brand launched the campaign with a 30-sec spot to encapsulate the essence of Parisian fashion. The campaign takes an interesting approach for launching the collection designed and conceptualized by Social Kinnect.
The leader in professional hair market– L’Oreal Professionnel promoted the campaign through their social channels as well as with India’s digitally connected influencers.
Check out a behind the scenes video of the spot and some of the campaign’s social media work below; scroll down and discover French Browns collection.The campaign garnered a reach of over 2 CRORE with more than 3 LAKHS engaged users.It drove 1,00,000 people to their website in a period of 30 days.
According to BinaiferPardiwalla, General Manager, L’Oreal Professionnel,“We believe that a dynamic and integrated approach to marketing will better inform, engage, educate and inspire our customers as we continue to grow our brand awareness. With #LikeAFrenchGirl campaign, our collection gained immense popularity. French Browns collection is currently seen on the international runways, brunettes with soft, delicate but distinct brown colours with immense shine and a silk finish. This campaign has helped us reach and educate consumers on three different hair trends from our collection. The creative execution done by Social Kinnect is best in class and does full justice in creating an aspiration for our sophisticated hair trend.”
“The #LikeAFrenchGirl campaign was rooted in building awareness and excitement around the French Browns collection with Twinkle Khanna. While the media goal was maximizing reach, it was the winning combination of innovative media formats and stunning content along with influencers that got us stupendous results. It’s definitely set a precedent for how we continue to build them on digital” According to Chandni Shah, COO, Social Kinnect
French Brown_3 Looks: https://youtu.be/aGXcLdjgFXM
French Brown _Canvas: https://youtu.be/ZLhENynHy_U
French Brown_Carousal: https://youtu.be/C_M35bo3ELI
Twinkle Khanna launched the campaign, revealing the 3 quintessentially French looks created for the trend: the Cocoa Cherie look inspired by the monument of love; The Eiffel Tower, the Caramel Belle look inspired by the Moulin Rouge and the Auburn Muse look, inspired by La Louvre.
“L’Oréal Professionnel is a brand with Paris at its heart, which is always at the forefront of the latest trends. Inspired by the quintessential French approach to beauty, I love my bespoke French Brown colour that’s modern, understated, and yet effortlessly chic!” says Twinkle Khanna about her new French Browns look.
The objective was to encapsulate the essence of a Parisian.Top beauty Influencers including Aiana Dhillon, Megha Bajaj, Sonali Malhotra and Shifa Merchant each received a #FrenchBrowns kit, followed by a makeover. Their overall look was inspired by Parisian fashion and bloggers donned looks just #LikeAFrenchGirl. This received great appreciation on social media creating a strong resonance with the target audience.
Reach for the campaign was ensured by leveragingkey innovative media assets.