Mumbai: Ugaoo has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration marks a pivotal moment for Ugaoo as it transitions from a green brand adored by urban audiences to a cultural mainstay across India’s Tier 2 and 3 cities.
Over the past decade, Ugaoo has played a transformative role in shaping how Indians perceive and interact with nature in their everyday lives. Through a strong content-first strategy, the brand has fostered a plant-loving community by making gardening less intimidating and more joyful. Houseplants are no longer just décor for Ugaoo customers — they are companions, symbols of personal growth, and tools for emotional expression.
As the brand expands deeper into Bharat, Ugaoo sought a figure who could bridge cultural and generational divides. Jackie Shroff, known for his earthy authenticity, irreverent charm, and lifelong passion for plants, was a natural fit. From turning up at events with a spider plant around his neck to tending his own organic farm, his bond with nature is personal and enduring.
“Jackie Shroff is not just a face, he’s a feeling. For years, we’ve worked to make plants a part of India’s emotional and cultural fabric. And Jackie embodies everything we believe in: he’s playful, rooted, and passionately green. There is nobody we would have worked with in this capacity — it was Jackie or no one. As we prepare to expand across Bharat, his presence brings instant relatability, timeless credibility, and a refreshing sense of fun to our story,” said Siddhant Bhalinge, Founder & CEO of Ugaoo.
Jackie’s debut as brand ambassador is marked by a high-impact campaign film, conceptualised by Thought Over Design and produced by Cathect Studios. The ad opens on a dramatic note with a distraught plant parent mourning her wilted Alocasia, only for Jackie to step in with his signature charm, ordering a fresh one from Ugaoo. It closes with the memorable line, “Ugaoo, Bhidu, Ugaoo,” blending humour, heart, and horticulture.
Speaking about the association, Jackie Shroff said, “Plants aren’t just decor; they’re companions, therapy, and a connection to life. Putting my hands in the soil brings me peace. Associating with Ugaoo is a no-brainer; they’re spreading a green movement across India. Together, we’re nurturing a generation that values nature. I’m glad to be a part of this mission, inspiring others to live rooted and connected.”
This partnership is more than a celebrity endorsement — it reflects Ugaoo’s mission to embed plants into India’s cultural fabric. The brand is also tapping into the growing trend of plant gifting as a thoughtful, sustainable alternative to conventional presents like flowers and chocolates. Whether as an apology, a celebration of friendship, or a housewarming gift, Ugaoo positions plants as living symbols of care, growth, and connection.
With over one million customers and a growing footprint across e-commerce, q-commerce, and offline stores in Mumbai, Pune, and Bengaluru, Ugaoo is set for significant scale. Jackie’s entry will anchor new product launches, regional campaigns, and initiatives designed to make Ugaoo India’s most culturally relevant and emotionally resonant green brand.
https://youtu.be/GJom1x5tmps
