Barry M, the UK’s color cosmetics brand, has entered India through its partnership with Myntra and Progressive Lifestyles.
The brand will also have a dedicated Online Brand Store on the Myntra app and will leverage Myntra’s social commerce proposition, Myntra Studio, and is likely to hold one M-Live session every month, to establish a deeper connection with Myntra’s thriving base of beauty shoppers. To mark its India foray and create stickiness with shoppers, the brand will also be offering 30% off as part of the launch offer, with an additional 5% off for Myntra Insiders, members of Myntra’s Loyalty Program.
Speaking on the launch of Barry M on Myntra, Rahul Sachdev, Senior Director, Beauty and Personal Care, Myntra, said, “Young Indian beauty consumers are consistently on the lookout for global, on-trend, conscious and high-quality make-up, which is where the UK’s legendary Barry M aligns perfectly as a brand. Combining Myntra’s deeply entrenched reach on the back of our keen understanding of this customer base, with Barry M’s range of quirky, compelling and affordable make-up, we look forward to accelerating our way to the vanity kits of the discerning beauty consumer.”
Speaking on their Indian foray, Dean Mero, Managing Director, Barry M Cosmetics, said, “Barry M is delighted to be extending our international presence and launching in the Indian market. The brand has entered through Progressive Lifestyles and launched only on Myntra. Our brand has championed bold, vivid colour since 1982, and are confident our products will resonate strongly in the passionate, colourful and vibrant culture of India. Based in London, UK, Barry M produces a wide range of sustainable, 100% cruelty-free and vegan products and, although we’re one of Britain’s leading brands, we’re proud to have remained an independent family business. Created to be worn and enjoyed by everyone, Barry M is now thrilled to offer our innovative, high-quality cosmetics to customers in India, and we look forward to becoming part of their daily beauty routine.”
Speaking on bringing UK’s Cult Makeup Brand to India, Saurabh Mahajan, Director, Progressive Lifestyles said “We are overjoyed to bring an amazing range of high-quality makeup for the ever-evolving yet conscious Indian consumer. Progressive Lifestyles has a deep distribution business in the country with Myntra as one of the key partners. With great expertise and a trendy customer base, we chose Myntra as the platform for Barry M’s exclusive launch in the country.”