Mumbai Ultra Media & Entertainment Group launched groundbreaking OTT platforms honoring the rich legacy of Hindi cinema and music. Ultra Play & Ultra Gaane provide a unique digital experience for classic Bollywood film and timeless Hindi song fans, paying tribute to Bollywood legends through a rich collection of films and songs across decades, including restored cinematic gems and classics.
Ultra Play features India’s first OTT app ‘Har Pal Filmy’, showcasing over 2000 Hindi film classics across Bollywood’s golden eras from the 1950s. Offering blockbusters and hidden gems, including works by legendary icons like Guru Dutt and Raj Kapoor, it provides a unique chance to revisit cinematic treasures.
Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group said “Over the years, Ultra has acquired thousands of titles in Hindi, Marathi & other languages. Moreover, starting our own OTT apps was a logical business extension. The launch of both these apps is a significant milestone in our ongoing mission to bring India’s rich cinematic & musical heritage to the global audience. Old Hindi films & songs have a nostalgic value & are a driving force for these apps. We’re also exploring opportunities to expand into other languages with future OTT platforms”.
To mark the launch, a new TVC captures the platform’s dedication to bringing classic Hindi cinema to life. Ultra Play offers exclusive Hindi content, simplifying choices for viewers with original series and films by Ultra and partner production houses.
Ultra Gaane, India’s first exclusive video songs OTT platform, streams over 4,000 timeless Hindi songs from 1940 to now, blending iconic visuals with classic tracks like BabujiDheereChalna and RoopTeraMastana under the tagline DekhKeSuno. It showcases new Hindi songs weekly, supports upcoming artists, and plans to include Marathi, Gujarati, and other regional languages.
In 2023, Ultra launched “Ultra Jhakaas,” a Marathi OTT SVOD platform, offering over 1500 titles, 3000+ hours of Marathi content. Priced at Rs 199 annually, it has 7 Lakhs+ downloads, 80% from Maharashtra and 20% globally.
Rajat Agrawal, COO, Ultra Media & Entertainment Group, stated, “Ultra has always been a pioneer in home entertainment, evolving from VHS to OTT while preserving and digitizing classic films. Our goal is to safeguard these gems for future generations and deliver an exceptional audio-visual experience. With platforms like Ultra Play and Ultra Gaane, we’re committed to elevate Indian content globally, ensuring our timeless stories resonate with audiences everywhere.”
Ultra Play & Ultra Gaane are available for Rs 199/year in India and at a dynamic international price. Enjoy ad-free access to films and songs in premium quality for a special experience.
