Wednesday, June 25, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

UPI AutoPay goes live on Gaana

by MN4U Bureau
February 25, 2021
in Featured, Mobile/Digital
Reading Time: 2 mins read
A A
UPI AutoPay goes live on Gaana
Share Share ShareShare

Mumbai: National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now gone live on Gaana. Its integration with UPI AutoPay has made Gaana the first player in the Media and Entertainment industry to roll out the innovative e-mandate feature on UPI. The introduction of UPI AutoPay will empower Gaana’s users to experience a smooth and seamless mechanism of renewing their subscriptions. Customers can enjoy premium, uninterrupted streaming of their choicest music, podcasts, and radio without having to remember the subscription renewal date.

ADVERTISEMENT

With the UPI AutoPay feature in Gaana, customers can create, approve, modify as well as pause the auto-debit mandate for their subscriptions. The strategic role played by Paytm and Juspay as payment aggregators will create a superior transaction experience for the customers. Based on the mandate, the subscription amount will be deducted automatically on the authorized date without entering UPI PIN.

Kunal Kalawatia

Kunal Kalawatia, Chief of Marketing, NPCI said, “We are happy to witness the integration of UPI AutoPay on Gaana. In the current scenario, streaming platforms have grown immensely and the introduction of the first-of-its-kind UPI AutoPay facility on Gaana will enrich users’ experience in terms of auto-renewal of subscriptions. We are confident that this association is a stepping stone to the widespread adoption of UPI AutoPay across categories as it has the huge potential to transform the way people perceive recurring payments.”

UPI Autopay augments the customers’ convenience and ease of transacting by enabling them to set recurring e-mandates of upto Rs. 5000. The pattern for an auto-debit mandate has been created keeping in mind customers’ spends on recurring payments which makes it an optimized and evolved payment model. The mandates can be set for one-time, daily, weekly, fortnightly, monthly, bi-monthly, quarterly, half yearly, and yearly, tailored to suit the custom needs of the users.

A lot of merchants including The Hindu, Times Prime, PayU, FSS, Testbook.com, Open, Angel Broking, 5paisa.com, among others have introduced UPI AutoPay for customers and businesses to have a frictionless payment experience. With UPI AutoPay taking care of customers’ fixed payments schedule by providing customizable integration, the ecosystem may see more and more merchants adopting this innovative functionality in days to come.

Prashan Agarwal
Prashan Agarwal

Prashan Agrawal, CEO, Gaana said, “With the rising popularity of UPI, it was imperative for Gaana to adopt it in order to offer users a seamless experience when purchasing a Gaana Plus subscription. We expect UPI to drive a major chunk of subscription revenues over the next few months. We will work closely with the NPCI and others in the fintech ecosystem to facilitate subscription-related payments in a seamless and secured fashion.”

Saloni Malhotra

Saloni Malhotra, Vice-President, Paytm Payment Gateway said, “We are thrilled to have further strengthened our partnership with Gaana to bring the convenience of always-on music with the UPI autopay option on their App. Our Paytm Payment Gateway offers a superior payment technology with the highest success rate processing bulk transactions on the platform. We hope users enjoy the convenience that NPCI, Gaana and Paytm are bringing in this solution.” 

Sheetal Lalwani, COO, Juspay said, “UPI Autopay ensures transparency and control for the user, while also providing a smooth and secure payment experience. Along with partners like NPCI, Juspay is committed to building an innovative payments ecosystem to enable digital India. With UPI Autopay, the convenience for customers and possibilities for merchants are immense. We are excited to launch it with Gaana and look forward to enabling it across merchants in various categories.”

Tags: GaanaJuspayKunal Kalawatia NPCINPCIPrashan Agrawal GaanaSaloni Malhotra Paytm Payment GatewaySheetal Lalwani Juspay

RECENT POSTS

ACT Fibernet partners with Amazon Prime to roll out Prime Lite Benefits for consumers
Mobile/Digital

ACT Fibernet introduces ACT SmartWi-Fi powered by AI

January 22, 2025
0

MUMBAI: ACT Fibernet (Atria Convergence Technologies Ltd), an internet service provider, in partnership with Aprecomm.ai has upgraded its router OS...

Read more
WhatsApp’s channel categories allows people to browse and find channels they’re interested in
Mobile/Digital

WhatsApp’s channel categories allows people to browse and find channels they’re interested in

September 20, 2024
0

MUMBAI: Meta's mobile call and messaging service WhatsApp has announced Channel Categories, a new way for people to browse and...

Read more
Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit
Mobile/Digital

Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit

September 18, 2024
0

MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for...

Read more
Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read more
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read more
Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception
Digital Frontier

Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception

August 3, 2024
0

New Delhi: The Government of India, after extensive public consultations with relevant stakeholders, notified the Information Technology (Intermediary Guidelines and...

Read more

LATEST NEWS

JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement

JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement

June 25, 2025
Experience Puri Rath Yatra with News18 Odia’s Grand Coverage

Experience Puri Rath Yatra with News18 Odia’s Grand Coverage

June 25, 2025

ANALYSIS

JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement
Analysis

JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement

June 25, 2025
0

Bali: JioStar, in collaboration with Media Partners Asia (MPA), today unveiled the TATA IPL 2025: A Year of Firsts report...

PEOPLE

Bajaj Consumer Care names Naveen Pandey as Managing Director
People

Bajaj Consumer Care names Naveen Pandey as Managing Director

June 25, 2025
0

Mumbai: Bajaj Consumer Care has announced the appointment of Naveen Pandey as its new Managing Director, effective July 1, 2025,...

MARKETING

OML, Ultraviolette partner to produce the documentary ‘The Fastest Indian’
Marketing

OML, Ultraviolette partner to produce the documentary ‘The Fastest Indian’

June 25, 2025
0

MUMBAI: Only Much Louder (OML), a full-service creative and entertainment business network, has partnered with Ultraviolette Automotive to produce the...

Subscribe to Newsletters

ADVERTISING

WPP Expands Strategic Partnership with Vercel to drive AI-Powered Digital Experience Creation
Advertising

WPP Expands Strategic Partnership with Vercel to drive AI-Powered Digital Experience Creation

June 25, 2025
0

Global marketing leader WPP has announced an expanded strategic partnership with Vercel, the cutting-edge web development platform, aimed at revolutionising...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Beyond Impressions: Building Campaigns That Convert
Authors Corner

Beyond Impressions: Building Campaigns That Convert

June 25, 2025
0

Visibility doesn’t guarantee viability. In an era where digital impressions are easy to gain, the true challenge lies in driving...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

OML, Ultraviolette partner to produce the documentary ‘The Fastest Indian’

OML, Ultraviolette partner to produce the documentary ‘The Fastest Indian’

June 25, 2025
JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement

JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement

June 25, 2025
Experience Puri Rath Yatra with News18 Odia’s Grand Coverage

Experience Puri Rath Yatra with News18 Odia’s Grand Coverage

June 25, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.