Mumbai: Urbn, a homegrown D2C charging solution brand has signed Bollywood actor Kartik Aaryan as its brand ambassador. This move the company said marks the next step in its proposition of delivering the best charging solutions while remaining accessible and stylish to build a connection with users across all key markets.
Urbn said that it emphasises the need for on-the-go charging while staying in style. The company said that as the brand ambassador, Aaryan is a true blend of creativity, perpetual energy, and spontaneous creation. The aim is to use him to amplify the brand’s vision of making products accessible to everyone. His persona will extend across new product launches and campaigns. Additionally, he will also be featured in commercials spread across Urbn’s social and digital media channels in coming months.
Aaryan said, “As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up. I am all powered-up to join Urbn and look forward to being a part of their growth journey.”
Sagar Gwallani, Founder & CEO, Urbn said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”
Recently, Urbn also launched Ultra compact wireless Power Bank, MagTag and what it claims is World’s smallest Power Bank, Urbn Nano, marking a new milestone in the charging accessory industry. The brand’s charging solutions are available both online and offline, including at more than 200 Croma stores nationwide it said.
