Hyderabad: V6 News, the leader in Telugu News and Infotainment space, is known for its active connect with the audience by celebrating the local festivals of Telangana. This year the Bathukamma Festival special song launched by the channel is expected to clock huge numbers as the same has gone viral in India and abroad with 25,44,968 views on YouTube within two weeks of launch and its is growing strongly with steady phase.
Every year, the Channel presents an exclusive Bathukamma Festival Song, as part of the celebration of Bathukamma Festival in remembrance of goddesses Gowri maatha. It is the Floral Festival celebrated by people of Telangana state for Nine Days during Durga Navratri season.
This Special Song which was ideated and created by the V6 News Editorial and Technical team explains the pride, Festive rituals and cultural heritage of Telangana people.
Apparently, the improvement in quality of making with high standard of visuals and music that is on-par with any Film Song was one of the reasons for growing popularity of Bathukamma Festival Special Song presented by V6 News channel.
Bathukamma Festival Song launched in the year 2014 has witnessed 2.8 million views on YouTube and the Bathukamma Festival Song for the year 2015 has witnessed over 5 million views. With 2.3 million views within two weeks of launch the song for this year is expected to reach 7 million views.
Moreover, V6 News has managed establish wonderful brand connect with the audience of Telangana by positioning Bathukamma Festival Song as part of every year’s celebration. The channel enjoys similar loyalty in almost all the festivals of the state and even for the events with national importance such as Independence day and Republic day celebrations.
The prestigious Telangana state festival Bathukamma Festival Song for the year 2016 by V6 News was written by Lyricist Kandi Konda and Music was composed by Bhole Savali.