New Delhi: Vertex Group has announced the appointment of industry veteran Subba Rao as Co-Founder and Chief Growth Officer (CGO), marking a significant leadership addition as the company accelerates its global expansion and rolls out its ambitious Vertex 2.0 strategy.
Headquartered in Times Square and known for its leadership in technology-enabled business transformation, Vertex Group is positioning itself to capitalise on India’s rising prominence in the global AI landscape. Vertex 2.0 is a strategic initiative that integrates advanced artificial intelligence, automation, and human expertise to help enterprises transform, scale, and compete in an increasingly digital-first environment.
Subba Rao brings over 25 years of experience spanning growth strategy, operational transformation, and commercial excellence across global markets. At Vertex Group, he will play a central role in shaping scalable growth frameworks and driving the company’s vision of becoming a 1,000-crore global enterprise while maintaining a strong focus on human-centric innovation and sustainable growth.
Gagan Arora, Founder and President of Vertex Group, said, “India’s emergence as a global AI and digital powerhouse presents unprecedented opportunities for organisations that can combine technological prowess with strategic execution. Subba’s appointment reflects our strategic intent to build world-class leadership capabilities as we scale our operations and capture significant market share in APAC’s rapidly expanding tech-enabled services sector. His proven ability to architect scalable growth frameworks, institutionalise operational rigour, and drive commercial excellence will be critical to our Vertex 2.0 vision. With Subba on board, we are better positioned to achieve our ambitious target of building a 1,000 crore enterprise that leads with innovation, delivers transformative client outcomes, and sets new industry standards for excellence.”
Before joining Vertex Group, Subba served as Executive Vice President – Solutions and Transitions at Teleperformance, where he led large-scale transformation programmes combining technology innovation with operational discipline. He has a strong track record of designing and executing growth strategies across multi-geography operations, with experience in scaling organisations to revenues of 200 million per year.
Over the course of his career, Subba has developed and implemented comprehensive transformation frameworks using advanced analytics, process automation, and stakeholder alignment to deliver sustainable performance improvements. His expertise spans strategic planning, business development, quality management, organisational transformation, and talent leadership. He has previously held leadership roles at WNS Global Services, Capita, Wipro, HSBC, and Asian Paints, consistently delivering growth through a blend of strategic vision and execution excellence.
Subba Rao said, “Joining Vertex Group represents an extraordinary opportunity to shape the future of intelligent enterprise solutions at a time when technology and human ingenuity are converging to redefine business paradigms. What draws me to Vertex is its unwavering commitment to marrying cutting-edge innovation with operational discipline, a philosophy that aligns seamlessly with my approach to building scalable, sustainable growth engines. I am eager to partner with the exceptional talent at Vertex to accelerate our transformation agenda, expand our global footprint, and create differentiated value propositions that empower our clients to thrive in an increasingly competitive marketplace.”
Subba is widely recognised for his contributions to enterprise transformation and operational excellence. Throughout his career, he has championed quality frameworks and continuous improvement methodologies that have become benchmarks across industries. His data-driven approach and focus on building high-performance cultures have established him as a thought leader in growth acceleration and business transformation.
Vertex Group currently operates across key markets including the USA, UK, Philippines, UAE, Nepal, India, and Africa, with plans to expand into Canada, Australia/New Zealand, and Saudi Arabia. With five core business verticals and two new divisions in the pipeline, the company is actively diversifying through innovation and strategic acquisitions.
As part of Vertex 2.0, the company is set to launch proprietary AI-driven solutions aimed at transforming the outsourcing landscape through automation, improved precision, and data-led decision-making, further strengthening its position as a global leader in intelligent enterprise solutions.
