Delhi: Vertoz Limited, an AI-powered MadTech and CloudTech platform, has appointed two industry leaders, Shashank Verma and Sudha Wadhwa, to bolster its leadership team and drive growth in its media representation business. Both executives will operate from Vertoz’s Delhi NCR offices.
Shashank Verma joins Vertoz as Head of Sales, bringing over 14 years of diverse experience across sectors such as Media Publishing, Internet, and Banking. Renowned for his expertise in digital media trading, ad space selling, Google AdSense, affiliate marketing, and audience targeting, Shashank spent over 11 years at The Indian Express Digital, where he successfully built the International, Network, and Education verticals. In his new role, he will oversee sales initiatives across International, Domestic, Education, Healthcare, and Government sectors, leveraging his extensive knowledge to enhance monetization strategies for digital publishers and further solidify Vertoz’s position in the MadTech industry.
Sudha Wadhwa has been appointed as the National Head of Business Growth. With over 16 years of experience in business and revenue growth, Sudha is recognized for her expertise in managing agency and client partnerships, data monetization, and targeted audience segmentation. Her career spans from print media to AI-driven digital platforms, providing her with a comprehensive understanding of the digital ecosystem. At Vertoz, Sudha will focus on driving business growth through innovative digital marketing strategies, enhancing brand visibility, and increasing revenue through strategic marketing communications and media advertising. Her previous roles at Bobble AI and KeyPoint Technologies have further refined her ability to deliver successful business outcomes.
Commenting on the appointments, Hiren Shah, Founder of Vertoz, said, “We are delighted to welcome Sudha Wadhwa and Shashank Verma to the Vertoz team. Their combined industry experience and deep expertise will be instrumental in propelling our growth and expanding our market reach. With their leadership, we are confident that Vertoz will continue to strengthen its representation business and deliver advanced AI-powered solutions to our clients. These strategic hires mark a significant step in our journey to scale the business and meet the evolving needs of our customers. Their contributions will enhance our customer engagement and drive sustainable growth in the digital advertising landscape.”
With these key appointments, Vertoz aims to enhance its capabilities and further establish itself as a leader in the MadTech sector.
