Vertoz (NSEI: VERTOZ), the India-based MADTech (the growing convergence of MarTech, AdTech & DeepTech) Group, has engaged industry veteran, Jonathan Slavin, and his U.S.-based Digital Media Consultancy, JTG Ventures, to spearhead and accelerate the growth of its audience monetization platform, IncrementX, which pools Western visitors to quality Indian and Southeast Asian websites, mobile & OTT apps as a targetable audience for programmatic advertisers.
JTG Ventures, led by Slavin, will operate as a fully integrated business development unit. It will leverage existing relationships and resources to grow awareness and adoption of Vertoz’s IncrementX offering to the key US, Canadian, Australian, and UK-based partners. Slavin will operate as a key Advisor to both IncrementX and its parent – Vertoz Group.
Vertoz was founded in the year 2012. It evolved as a MADTech Group and houses numerous brands under its corporate umbrella: IngeniousPlex – a ‘smart’ AI-fuelled self-serve media buying platform, Admozart – a comprehensive advertising marketplace, AdZurite – a performance marketing network, ZKraft – an integrated digital consultancy, and IncrementX an audience monetization platform.
Vertoz’s CEO, Ashish Shah explains, “We are excited to launch our IncrementX vertical audience offering, which gives advertisers easy one-stop access to a trusted marketplace of Westerners who regularly visit Indian and SEA websites, mobile and OTT apps. As we introduce this offering to Western demand-side players, we understand the importance of incorporating high-quality and trusted publishers into our marketplace. We are very familiar with Jonathan Slavin’s experience in introducing new value to major programmatic players and we are thrilled that he, along with the JTG team, has agreed to join our cause and lead the charge.”
Slavin adds, “Demand-side platforms often find it challenging to specifically target high-quality Western audiences based on their consumption of geographically and ethnically endemic digital properties. Vertoz is a trusted name across India and the Southeast Asian region, and there is no other entity capable of offering these audiences as efficiently as they can. I look forward to helping grow this offering and delivering significant value to the Western programmatic marketplace.”