Mumbai: With the likes of Beyoncé and Justin Bieber running neck-to-neck, This year the Video Music Awards 2016 are set to create some major on-stage drama. Vh1 is all set to bring all the star-studded madness from the awards to Indian audience.
Video Music Awards 2016 will be hosted at the legendary Madison Square Garden in New York, and is scheduled to air in India on 29th August at 9 am, with a primetime repeat at 9 pm, shortly after its red carpet special that will air in India at 8am with a primetime repeat at 8pm.
This year, the going gets tougher for those competing for the coveted “Moonman” trophy. Beyoncé has bagged the maximum nominations, her career-best of 11; followed by Adele running close behind with 8 nominations. Amongst the new artists, the heat builds up with DNCE, Bryson Tiller and Desiigner competing against each other. Amongst ones who are up for the award, “Best Male Video”, Justin Bieber, Drake and Kanye West are on the list of nominees.
Thrilled about airing one of most sought-after award shows, Sabrina D’souza Marketing Head – English Entertainment,Viacom18, said, “The VMAs are amongst the world’s most talked about award shows that we have the privilege of broadcasting on the channel. It is this kind of edgy content that defines the clutter breaking capacity of Vh1”
As a build-up towards the Video Music Awards, Vh1 will be airing ‘Video Music Awards Nominees Special’, apprising the audience with everything they need to know about this year’s nominees! The show will air every Monday to Friday, at 7 pm.
The Video Music Awards are a part of an extravagant award show line-up aired on Vh1, which includes the Golden Globe Awards, The American Music Awards, The Annual Grammy Awards, Annual Billboard Music Awards and Europe Music Awards.