Mumbai: Vi-John, India’s No. 1 shaving cream brand with over six decades of grooming leadership, has unveiled its latest integrated campaign featuring brand ambassador Ranbir Kapoor. Centered on the bold idea “Photocopy Nahi, Original Dikho”, the campaign reframes grooming as an act of authenticity and self-expression rather than imitation.
For generations, Vi-John has been a trusted grooming staple in Indian households, known for quality, trust, and accessibility. With this new campaign, the brand addresses the aspirations of modern Indian men who no longer wish to be “copies” of others but instead seek to showcase their individuality through style, grooming, and confidence.
Ranbir Kapoor, megastar and the face of the campaign, shared, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are. It’s a simple, strong idea that speaks to the times.”
Conceptualized by Havas Creative India and executed in partnership with Dentsu Media, the campaign spans television, digital, print, and social media. Blending wit and youthful energy, it positions Vi-John not just as a shaving brand but as a confidence enabler, encouraging men to embrace their originality.
Harshit Kochar, Managing Director, Vi-John Group, said, “With ‘Photocopy Nahi, Original Dikho’, we’re celebrating individuality. Vi-John has always stood for accessibility and trust, but today’s consumer also wants relevance and originality. This campaign reflects that duality—it keeps us rooted in tradition while making our voice sharper and more modern.”
Ashutosh Chaudharie, General Manager – Marketing, added, “This campaign is a significant step in Vi-John’s brand transformation journey. It’s not just about showcasing grooming products—it’s about owning your identity. With Ranbir leading the narrative and our creative partners bringing it alive with refreshing storytelling, we’re confident of building a stronger emotional connection with today’s youth.”
The campaign also introduces Vi-John’s new premium shaving range, featuring sulphate-free and dermatologically tested formulations, along with razors. These innovations highlight the brand’s commitment to meeting the evolving needs of Indian men with products that blend care, performance, and originality.
Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, noted, “Our new campaign for Vi-John is not just another product ad. It taps into the universal human behaviour and forces them to reevaluate their choice. Following trends is easy, but what sets you apart from the crowd is your own unique style. The clutter-breaking visual message of ‘don’t be a photocopy’ is delivered by Ranbir Kapoor in his quintessential filmy and macho style.”
With “Photocopy Nahi, Original Dikho”, Vi-John redefines grooming as an act of confidence and individuality, underscoring its mission to stay relevant for the next generation while continuing its six-decade legacy of “Grooming India.”
