Mumbai: Funbars Hospitality Pvt. Ltd and Viacom18 Consumer Products, the consumer products arm of Viacom18 are all set to extend its iconic line of MTV themed cafes – FLYP@MTV Café at Kamala Mills in Mumbai. FLYP@MTV Café that made its introduction globally by opening in New Delhi will now be heating up the Mumbai culinary scene with a unique food concept curated and conceptualised by Celebrity Chef Ranveer Brar, Culinary Director at Funbars Hospitality Pvt. Ltd which combines global trends with a distinctly Mumbai flavour.
FLYP@MTV Café is known for providing patrons the opportunity to actually experience MTV in its entirety and interact with it through engaging touch points at the café, specially curated entertainment and an exclusive menu.
A unique facet of the café is that it is an exclusive place to work during the day which FLYPS into a fun place at night. The interiors are quirky yet soothing with colourful installations all around the cafe.
Jasmeet Marwah, Chairman at Funbars Hospitality Pvt. Ltd. added, “Our vision is to create an experience for the customers by building communities, driving culture, curating events and entertainment for anyone and everyone. The fundamental thought of coming up with a space like Flyp@MTV café was to create a platform essentially for the youth. Beginning from promoting
fresh talent on the stage from music, comedy, dance genres to brining the best artists of the country, eventually, giving the audience a chance to witness a new form of entertainment every time they choose to visit the café. With Chef Ranveer Brar on board, we were positive that the menu is going to be class apart; adding to it was the technology enhanced space. Our aim is to make FLYP@MTV Café a cult hangout destination across the country, starting with Delhi, second instalment in Chandigarh and now in Mumbai. FLYP@MTV Café is sure to capture the attention of the youth in Mumbai for it is not just another Café but it’s an experience.”
Speaking on the launch Raj Nayak, COO, Viacom18 said, “MTV is an iconic brand that reaches out to the youth through multiple touchpoints – be it on air, on line, through events or through MTV branded products which carry a certain brag value to them. With the launch of FLYP@MTV in Delhi two years ago, we also created a destination where young people could experience every aspect of MTV in all its glory. After tasting immense success in the capital city, we believe it is now the right time for us to bring this extremely popular youth destination to the city of Mumbai to give Mumbaikars a taste of FLYP@MTV. It’s not just a party destination or YET another ‘concept’ café. What FLYP@MTV provides is a holistic MTV experience which can be experienced through the décor, the food, the drinks and of course, through the impeccably designed events and gigs. It’s fresh, it’s exciting, it’s irreverent and a place you’ll want to see and want to be seen at!”
FLYP@MTV Cafe is India’s one of its kind space that brings elements of F&B, retail, entertainment, work culture, creativity and community of like-minded people under one versatile and dynamic space that promotes contemporary youth culture.
Announcing the launch of the café in Mumbai Saugato Bhowmik, Head, Consumer Products and Integrated Network Solutions, Viacom18 said, “When we launched FLYP@MTV Café in Delhi two years ago, we knew our fans were going to enjoy the space but what excited us even more was that people appreciated us not only for the unique MTV aspects of the café but for the specially curated food and drinks menu as well. Now with a menu which has a unique Mumbaiya twist, with a good dollop of global fusion specially curated by star chef RanveerBrar in combination with the best and the latest from the world of music and entertainment live at the café, FLYP@MTV Café is sure to become the default destination for lovers of good food and those looking forward to having a good time in Mumbai!”
The café is growing rapidly with 3 locations up and running followed by 6 more cafes to be operational by the end of next year in cities like Hyderabad, Noida, Kolkata, Bangalore, Gurgaon, Pune, etc.
FLYP@MTV Café at Kamala Mills Mumbai Doors open on 27th October 2017