Viacom18 Consumer Products and Paramount Consumer Products launch an exclusive range of merchandise to celebrate Garfield’s 45th birthday.
The new multi-category Garfield collection from Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store includes shirts, t-shirts, sweatshirts, and athleisure wear, on sale at leading retail outlets across India.
Taking the year-long birthday celebrations up a notch, Viacom18 Consumer Products will further promote the new range through unique and engaging initiatives across the network’s brands. Roadies Koffeehouz joins the celebration with exclusive discounts on coffee and food, and partners including Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store will promote the merchandise based on the global icon with exclusive branding, promotions, mall and in-store activations. Additionally, MTV India, Voot and Colors will join in celebrating the anniversary across digital platforms.
Speaking on the launch of the exclusive collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “Garfield is a legendary cartoon — a pop-culture mainstay with a universal connect. We’re delighted to celebrate the iconic orange cat’s 45th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”
(This information is published from a press release.)
