Licensing and brand solutions agency Black White Orange has been appointed as the licensing Partner by Viacom18 Studios for its forthcoming film ‘Fighter.’ Known for designing, curating and developing merchandise and licensing programs for entertainment properties, it will collaborate with the ‘Fighter’ movie to bring a range of exclusive merchandise. From apparel and accessories to collectibles and memorabilia, the partnership aims to provide fans with an immersive experience beyond the big screen.
The range will be available on the D2C brand www.a47.in.
Commenting on the partnership, Ajit Andhare, COO Viacom18 Studios, said, “Fighter is a highly anticipated film that pushes boundaries as India’s first aerial action franchise, and we are excited to bring its captivating world to life beyond the screen. Viacom18 Studios is happy to partner with Black White Orange as the exclusive licensing partner for ‘Fighter’s’ merchandise line. Through a meticulously crafted collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’ and own exclusive items that pay homage to the valour of the Indian Air Force and the iconic characters of the film. We urge everyone to get ready to embark on this extraordinary journey with ‘Fighter’ and indulge in the excitement it brings!”
Expressing his thoughts on extending the “Fighter” experience beyond the big screen, Director Siddharth Anand said, “We want to leave no stone unturned to make this experience a memorable one for our audience. Thus, Mamta Anand, the producer on ‘Fighter,’ was keen on coming up with a merchandise line for our film ‘Fighter.’ She then planned with Viacom 18 to engage in an exciting collaboration with Black White Orange, who will now help us bring our envisioned ‘Fighter’ experience to life. With our unique merchandise line, fans will get a one-of-a-kind opportunity to truly immerse themselves in the world of ‘Fighter,’ celebrating the unwavering valour of the Indian Air Force.”
Added Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt Ltd, “Fighter is not just a film; it’s an experience that celebrates the Indian Air Force, and we are thrilled to have been entrusted by Viacom18 Studios to bring their vision to life on merchandise. Through our partnerships, BWO will create a high-quality and aspirational merchandise program that will allow fans to connect with the film on a deeper level. We are also excited to launch the ‘Fighter’ range on our own D2C platform, www.a47.in, a brand that celebrates the rich pop culture of India, and it will be great to see the ‘Fighter’ collection alongside our official merch for ISRO and units of the Indian Armed forces. With our expertise and commitment, we aim to deliver an exceptional experience for fans and further elevate the captivating world of ‘Fighter.’”
The goal of the collaboration with Black White Orange is to create an engaging and immersive brand experience for the fan base of all ages by exploring several licensing and retail partnerships across India.
Viacom18 Studios and Marflix’s ‘Fighter’, directed by Siddharth Anand, has Hrithik Roshan, Deepika Padukone, and Anil Kapoor in the cast. The film will release on the eve of India’s 75th Republic Day on 25th January 2024.
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