Viacom18 is setting a new standard in employee benefits and engagement with the launch of its groundbreaking program, Perks Against Mundanity. This innovative, game-inspired benefits initiative is designed to transform traditional workplace perks into an engaging and interactive experience, aligning perfectly with the company’s dynamic culture.
The Perks Against Mundanity program introduces a playful and immersive way for employees to discover and enjoy their benefits. Through a unique card game, Viacom18’s predominantly Gen-Z and Millennial workforce can explore a range of over 40 perks. From health and wellness to diversity and inclusion, these themed cards represent an exciting journey through the company’s extensive benefits offerings.
Smita Puranesh, Chief Human Resources Officer and People Head at Viacom18, commented, “At Viacom18, we believe in creating a workplace that mirrors the same energy and creativity we bring to our content and technology. Our benefits are thoughtfully curated to reflect the needs of our diverse workforce. We’ve made discovering these perks engaging and fun, blending creativity with care. This approach ensures our employees feel seen, valued, and excited to be part of our journey. An engaged employee naturally becomes a brand ambassador of the organisation, making our culture about thriving together, not just working.”
The Perks Against Mundanity program offers a variety of benefits, including:
- Wellness on the House: Comprehensive health coverage with in-house doctors, nutritionists, annual health checkups, and gym memberships.
- Be You Be Proud: Gender-affirming surgery assistance, showcasing a commitment to inclusivity and diversity.
- Parenting Perks: IVF insurance, adoption assistance, and a “Baby Bootcamp” for new parents support every stage of the parenting journey.
- Express Yourself (Permanently): A Tattoo Allowance encouraging individuality and self-expression.
- Breakup Brightener: Support for colleagues going through tough times, including empathetic gestures like chocolate boxes and group treks.
- Hitched & Ditched Work (for a while): Wedding gifts and leave packages to celebrate major life events.
- Bad Day, Better Vibes: Offers uplifting activities such as in-office Zumba, Pilates, or yoga, along with the option to gift colleagues a chocolate box or join team-building outdoor activities.
- Tailwag Fund: Discounts and offers for pet care supplies and grooming to support employees’ beloved pets.
- Lord of The Urban Jungle: Special offers and discounts for employees who are passionate about plant care.
Viacom18’s Perks Against Mundanity is not just a benefits program but a testament to the company’s commitment to fostering a vibrant, inclusive, and supportive workplace culture. The program highlights the company’s dedication to making work not just a place of employment but a space where creativity and care go hand in hand.
