Mumbai: Videocon d2h, India’s fastest growing DTH service has expanded its Value-added Service list by launching a new Marathi channel – AaplaManoranjan on Ch No. 756. This ad free service, a GudiPadwa gift for subscribers is brought in partnership with Shemaroo Entertainment Limited. Maharastra is an important market for Videocon d2h with more than 30% of the market share therefore Marathi content is being enhanced further to reap the benefits during the last phase of digitization. This launch underscores the eminence of Maharastra as the key market for Videocon d2h with over 1/5th of subscriber base.
Aapla Manoranjan will showcase the best in Marathi Songs, legendry Plays and 2 Marathi movies every day in addition to a world satellite TV premiere of a newly released movie every Sunday, which hasn’t been telecast on satellite channel like Bus Top, Paisa Paisa & Sugar, Salt aani Prem. The addition of this new Marathi VAS channel on its platform is an indicator of focused approach adopted by Videocon d2h to continue providing relevant content to its regional language subscribers.
Mr. SaurabhDhoot, Executive Director – Videocon d2h said, “Maharastra is our important and largest market and the addition of AaplaManoranjan strengthens this. We are confident that the channel will bridge the content gap for our Marathi subscribers. Our Marathi bouquet fulfills the need for niche entertainment content.”
Hiren Gada, Director – Shemaroo Entertainment Limited added, ‘We are pleased to associate with Videocon d2h and bring to the viewersAaplaManorjan, a premium marathi content service that will air the finest of marathi films, songs and even theatre. It will be fuelled by Shemaroo’s rich and exhaustive library of content and programming prowess. Marathi cinema with its thematic diversity, technical excellence and high production values has made a mark for itself in the industry and amongst cinema lovers. We are sure that this new offering will thoroughly be enjoyed by the viewers of Videocon d2h’.
Videocon d2h takes pride in presenting its subscribers with a robust line-up of more than 650+ channels and services, including a host of regional channels. It offers a wide range of active services like Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.