New Delhi: VOX, an AI-driven contextual advertising platform, has announced the launch of its latest advertising packages tailored to meet the evolving needs of brands in India. These new offerings combine the power of in-image ad formats with innovative features, designed to drive stronger engagement and deliver exceptional metrics for brand campaigns.
The new range of VOX ad packages includes over 10 different in-image mechanics, offering a mix of classic, innovative, and non-standard options. This flexibility allows brands and agencies to select the most suitable packages, with the ability to optimize pricing and visibility based on their specific objectives.
VOX’s advertising solutions are powered by the cutting-edge Semantica 360° technology and advanced Computer Vision. This AI-driven suite analyzes images, videos, and text to fully understand content context, ensuring that ad placements align seamlessly with user intent. This allows advertisers to deliver visually compelling creatives, enhanced with special effects, and guarantees maximum visibility in key areas of the content.
VOX advertising formats are integrated directly into the content of popular websites, ensuring they are placed at focal points, right in the center of the screen. This precise placement ensures that ads break through clutter, making a lasting impact on the audience.
High-Performance Packages for High-Impact Campaigns
To cater to a variety of client needs, VOX is introducing four distinct packages: Basic, Light, Mix, and Video. Each package offers a unique combination of in-image format options, creating flexible solutions to match different budget scales and performance goals:
- Basic: This entry-level multi-format package includes programmatic banners, rich media, and premium in-image banners. Designed for cost-effective campaigns, it offers an average CTR of 0.56% and delivers a variety of impactful ads at an affordable price.
- Light: Expanding on the classic in-image placement, the Light package includes additional in-image formats to increase visibility and engagement. With an average CTR of 0.90%, it provides enhanced brand presence while keeping costs manageable.
- Mix: The Mix package offers maximum visibility with special in-image formats, including WOW Effects, Detection, Touch, DCAI, and Shopping. This package delivers the highest user engagement, with an average CTR of 1.00%.
- Video: The Video package focuses on high-impact placements with video-based creatives, designed to drive brand awareness and retention. Featuring out-stream options for maximum visibility, the Video package offers an average CTR of 0.81%.
With these new packages, VOX is helping brands create more effective, engaging campaigns that resonate with today’s digital-savvy consumers while delivering strong performance metrics across diverse marketing objectives.
