Gurgaon: VOX, Hybrid’s contextual advertising solution, has expanded its footprint in India with the launch of new, advanced ad formats including VOX Conversation, Shoppable Ads, and High-Impact 3D Effects. The new features are designed to transform traditional digital advertising into highly personalised, interactive, and attention-first brand experiences.
At a time when users continue to experience banner fatigue and ad blindness, VOX’s latest offerings aim to redefine how audiences engage with advertising. By aligning creatives closely with user intent and the buying journey, these innovations seek to boost relevance, engagement, and purchase consideration.
One of the key introductions is VOX Conversation, an AI-powered, chatbot-based feature embedded directly within in-image and in-content creatives. The solution allows users to interact with brands inside the ad itself—asking for product recommendations, specifications, or FAQs—and receive instant, customised responses. According to the company, VOX Conversation has demonstrated strong performance, achieving click-through rates of up to 2.5%, depending on campaign strategy and spend, while significantly increasing time spent within the ad unit.
VOX has also rolled out Shoppable Ads, powered by its proprietary technology stack combining Semantica 360 and Computer Vision. This AI-driven system analyses publisher content, including text, keywords, and in-image objects, to establish deep contextual understanding. As a feed-based format, Shoppable Ads automatically integrates visually and thematically relevant products from a brand’s catalogue into the creative, and can even recommend visually similar products featured within editorial imagery. This enables brands to promote hundreds of products using a single creative, while maintaining high relevance through curated collections, recipes, or style inspirations tailored to the user’s on-page experience.
Further enhancing visual engagement, VOX has introduced High-Impact 3D Effects, which use dynamic animations that extend beyond the physical boundaries of the ad image. Designed to capture attention and increase dwell time, early performance indicators show that ads leveraging 3D Effects can boost CTRs to over 2%.
Commenting on the launch, Gandharv Sachdeva, Country Head, Hybrid India, said, “VOX Conversation, Shoppable Ads and the 3D Effects feature are built to disrupt the way users experience ads. We are not in the business of just showing ads, we’re here to push the norm and bring highly relevant, contextual, and personalized brand experiences that drive interest, engagement, and conversions.”
With these launches, VOX strengthens its positioning in India as a provider of next-generation contextual advertising solutions, enabling brands to move beyond impressions and toward meaningful, measurable user interactions.
