Mumbai: Spreaker, a top podcast hosting platform and Voxnest brand, announced its new partnership with South Asia’s largest audio streaming platform, JioSaavn, today. The integration will give podcasters on Spreaker the opportunity to get discovered by a new audience and South Asian listeners on JioSaavn will now have access to a plethora of quality global podcast content.
Through this partnership, JioSaavn’s base of more than 104 million active monthly listeners will now have access to podcasts like Those Conspiracy Guys, The Slang Podcast, and Little Did I Know, among others. While music is at the forefront of what’s streaming, PwC and IAB reported a 58 percent spike in Indian podcast listeners compared to the previous year at the end of 2018. India’s growing interest in podcasting was confirmed in Voxnest’s State of the Podcast Universe Report at the end of 2019, revealing that India is also one of the top 10 fastest growing countries for podcast content creation.
“The momentum for podcasting is building quickly in India, and this strategic partnership helps us make global content easily available to Indian audiences,” said Ishani Dasgupta, Podcast Partnerships Lead at JioSaavn. “Podcasts are powerful and rapidly gaining traction in the Indian market, and by joining forces with Spreaker, we’re creating a global exchange that could help with the flow of new thought, ideas and information from different cultural communities.”
Spreaker, known for its globally diverse podcasters – primarily in the United States, Europe, and South America – will now have the chance to be part of the nascent stage of podcasting, which shows great potential, in India.
“We’re thrilled for what a partnership with JioSaavn means,” said Tonia Maffeo, Head of Marketing at Voxnest. “They’ve been leading the charge of educating Indian listeners about podcasting, and we’re happy to be a part of building on that conversation by bringing even more valuable podcast content to the table.”
The option for podcasters to distribute their content to JioSaavn from Spreaker’s CMS and on the Spreaker Studio app is now available, and part of the podcast platform’s one-click distribution feature.