Walplast Products, a producer of building materials and a manufacturer of Wall Putty in India, has appointed The Hype Studio as its PR partner.
Under this mandate, The Hype Studio will be responsible for effectively and consistently communicating key messages for Walplast in the media. It will also curate exercises for brand building, publicity, and crisis management.
Commenting on the partnership, Aniruddha Sinha, SVP & Group Marketing, PR & CSR Head, said, “Walplast is a respected and trusted name in the building materials space. Our consumer brand HomeSure represents the spirit of trust, partnership & innovation. We are ready to deliver superior customer experience and live the brand ethos by remaining progressive, reliable, responsive, agile and a solution specialist. We are thrilled to have The Hype Studio onboard and are extremely confident that the consumers will love the magic we intend to weave together.”
An official statement from The Hype Studio, read, “We are delighted to be associated with Walplast, a company that fully understands the importance of effective communication to gain traction for their target customers. PR strategy for Walplast has been customized by keeping in mind the fact that it is amongst India’s fastest growing building materials companies. We are looking forward to working with them as their official PR agency and we are sure we’ll scale new heights. We understand the responsibility and the expectation and humbly look forward to living up to the faith and trust bestowed upon us by the amazing team at Walplast.”
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