Mumbai: Warner Music India has announced a strategic partnership with SVF Entertainment, marking a significant expansion into the Bengali music market and reinforcing its regional music strategy in India.
The collaboration brings together Warner Music’s global distribution and artist development capabilities with SVF Entertainment’s strong presence across Eastern India’s entertainment landscape. The partnership aims to accelerate the growth of Bengali music and unlock new opportunities for artists, soundtracks and repertoire to connect with audiences across India and international markets.
The move underscores Warner Music India’s continued focus on strengthening regional music ecosystems and expanding the global reach of Indian language content.
SVF Entertainment has played a defining role in shaping Bengali popular culture for over three decades across film, television, music and digital content. The company has produced more than 180 Bengali films, distributed over 1,400 films across multiple languages and built one of the region’s most influential music catalogues by collaborating with leading names across Indian music and entertainment.
Beyond film soundtracks, SVF Music has established a strong presence in original independent music, live concerts and cross-border musical experiences, creating platforms for artists and expanding the visibility of Bengali music.
Commenting on the partnership, Jay Mehta, Managing Director, Recorded Music and Publishing, India and SAARC, said, “Some of India’s most enduring cultural movements have emerged from Bengal, and its music continues to inspire generations across borders. SVF has been instrumental in building that legacy, making it the ideal partner as we cement our commitment to regional music in India. Through this partnership, we’re strengthening our presence in Eastern India, and creating a pathway for Bengali artists, soundtracks, and stories to reach listeners worldwide. This is a landmark moment for Bengali music and a major step in our mission to take India’s regional music to the global stage.”
Mahendra Soni, Co-founder & Director, SVF Entertainment, said, “For three decades, SVF has been committed to building platforms for Bengali artists, music and storytelling. As audiences increasingly discover regional music beyond linguistic and geographic boundaries, this partnership with Warner Music India gives us an opportunity to take Bengali music to a much wider audience. Together, we can create new opportunities for our artists and repertoire while continuing to support the creative community behind them.”
The partnership marks another milestone in Warner Music India’s broader regional expansion strategy. The company has already established a presence across South Indian, Punjabi, Haryanvi and Bhojpuri music through a series of investments and partnerships, with its entry into West Bengal further strengthening its pan-India footprint and regional content ambitions.
