Mumbai: WATConsult, the digital and social media agency from Dentsu Aegis Network India, bags the creative and digital media duties of leading rice bran oil, RISO from Kamani Foods. The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.
WATConsult will closely work with Riso to create differentiation in a commoditized category where most players adopt the conventional marketing route while a few tend to brandish fear. It joins Riso in its bid to enable correct information to the consumers about the category & products to help consumers make a decision for their well-being.
Rajiv Dingra, Founder and CEO, WATConsult said, “We are very happy to welcome RISO in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that RISO caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”
Vinay Chawla, CEO, Kamani Foods PVT. LTD said, “This lends perfect synergies to Riso, our physically refined 100% Rice Bran oil brand which has been known for its bold & unconventional brand building approach.”
WATConsult is one of India’s leading and most awarded full service digital agency headquartered in Mumbai with branches in Delhi and Bangalore. Since its inception in 2007, the agency has handled digital and social media mandates for more 200 clients including Nikon, Godrej, Himalaya, Tata Motors, ITC, SBI Life Insurance, Merck, Piramal, Jockey and others.
It has won more than 200 awards including a GRAND PRIX at Prague International Advertising Festival 2018 and is the only Indian Digital Agency to have made its way to Cannes Lions 2018.
During its eventful journey “Riso” has been chosen “100% gourmet oil” by Prestigious Rising Brands (2017), won a bronze for “RisoWoman” in the ‘Audio-Visual Long form’, another bronze for LIVE 100/100 campaign in “Integrated Campaign” at the Goa Fest 2017-18 along with a gold for Riso mnemonic installation at the Afaqs Foxglove awards (2018) for Non-Traditional Marketing. The icing on the cake has been the recent recognition by Economic Times, as the Most Iconic Brand of 2018.