Mumbai: Joy Personal Care, an Indian personal care brand under RSH Global, has appointed Webenza as its digital marketing agency. This partnership marks a significant step in strengthening Joy Personal Care’s digital presence through innovative storytelling and impactful brand engagement.
After a competitive multi-agency pitch, Webenza secured the digital creative mandate, taking charge of brand awareness, consumer engagement, and creative execution across Joy Personal Care’s product portfolio.
In today’s fast-evolving digital-first landscape, where brands must resonate deeply with consumers, Webenza will leverage its expertise to craft compelling digital experiences for Joy Personal Care, ensuring a seamless blend of the brand’s heritage with modern digital marketing strategies.
Poulomi Roy, Chief Marketing Officer, Joy Personal Care, said, “At Joy Personal Care, we believe that beauty is about embracing and enhancing one’s natural self rather than altering it. Our products support this philosophy, and our brand communication has always reflected this belief. With Webenza’s creative expertise and strategic approach, we are excited to strengthen this connection and take our digital presence to the next level.”
Puneet Pahuja, Founder & CEO, Webenza, added, “Social media and content creators have transformed the way brands engage with audiences, fostering authenticity and deeper connections. We are thrilled to partner with Joy Personal Care to harness the power of storytelling and content creation. With creativity at the core, we look forward to shaping a dynamic digital presence that resonates with consumers and strengthens Joy’s position as a beloved personal care brand.”
