Delhi: Wellbeing Nutrition in India’s wellness industry has appointed Harleen Bhatti as VP of Direct-to-Consumer and Kunwarjeet Singh Grover as Head of Growth to drive YoY growth over 100% and reach an ARR of INR 240 crore.
With a mission to redefine nutrition consumption, Wellbeing Nutrition offers high-quality solutions integrated into daily life, making preventive care accessible. Strengthening leadership with Harleen Bhatti as D2C VP and Kunwarjeet Singh Grover as Growth Head will drive growth. Focus on Beauty and Sports & Performance segments aims for 90% portfolio contribution. Expanding online presence for retail and export targets 50% contribution from these channels in the future.
On the appointment of the new hires, Avnish Chhabria, Founder of Wellbeing Nutrition, said, “We are thrilled to welcome Harleen and Kunwarjeet to our leadership team. At Wellbeing Nutrition, our mission has always been to make high-quality, transparent, and sustainable nutrition accessible to everyone. As we aim for unprecedented growth, it’s crucial to have leaders who not only understand our vision but also have the expertise to execute it. The addition of Harleen and Kunwarjeet to our leadership team is a strategic move to accelerate our journey towards achieving 100% YoY growth and reaching an ARR of INR 240 crore. Their experience and passion for driving innovation in the D2C space will be instrumental in expanding our portfolio and strengthening our presence in both online and offline markets.”
With 15 years of experience in D2C ventures and consulting, MDI Alum Harleen Bhatti brings expertise to Wellbeing Nutrition. Formerly at The Good Glamm Group, she led Online Marketing, CRM, Customer Analytics, and more for brands like Lenskart & CureFit. At Wellbeing Nutrition, Harleen oversees D2C growth strategy, P&L, and user retention for revenue growth.
Kunwarjeet Singh Grover, Wellbeing Nutrition’s new Head of Growth, brings over 13 years of experience in online marketplace management, e-commerce, and business development. Formerly Senior Vice President at Honasa Consumer Ltd., he successfully oversaw marketplace P&L for brands like Mamearth, The Derma Co, and Bblunt, driving revenue growth. His expertise spans P&L management, business development, and vendor relations. With a focus on scaling through innovative strategies, Kunwarjeet aims to enhance brand growth at Wellbeing Nutrition.
