WhatsApp India announced SMBSaathi Utsav – an initiative that aims to support small businesses by helping them adopt digital mediums such as the WhatsApp Business App to run their business.
SMBSaathi Utsav has kicked off with a pilot in Jaipur’s Johri Bazaar and Bapu Bazaar where 500+ small businesses are being trained on various aspects of running their business online. Launched in collaboration with Josh Talks the intent of this initiative is to educate and help small businesses unlock the potential of their business through WhatsApp. The SMBSaathi Utsav is the second phase of the SMBSaathi campaign.
As part of the SMBSaathi Utsav, trained volunteers are providing one-on-one digital training to businesses in Johri Bazar and Bapu Bazaar in Jaipur. These trainings involve educating the business owners about building a digital presence on the WhatsApp Business App to help them better manage incoming leads and queries, build a product/services showcase and market to key audiences using online tools.
Businesses across sectors such as traditional arts and handicrafts, jewelry, fashion and apparel, food and beverage outlets and several others are being trained on using the various features of the WhatsApp Business App and are being guided on how they can market their product to the right audiences.
Abhijit Bose, Head of WhatsApp India said, “We are excited to launch the SMBSaathi and SMBSaathi Utsav programmes dedicated to India’s small business community. Small businesses are the backbone of our economy and technology has the potential to further boost their business. During the pandemic, we saw several small business owners thriving by using simple platforms such as WhatsApp Business App to stay connected with their customers. A small beauty salon in suburban Mumbai used WhatsApp Business App to keep her regular customers engaged through the lockdown, a dhaba owner in Gurgaon, is directly connecting with his customers using WhatsApp Business App thus driving an overall efficiency in his operations and reaching newer markets. Examples such as these are a testament to the fact that India’s small business owners have the ambition, passion and creativity to leverage simple and reliable technologies. We are committed to finding new ways of increasing awareness about simple digital tools for businesses to support and celebrate the spirit of entrepreneurship and innovation in India.”