Bobble AI, led by founder and CEO Ankit Prasad, has transformed the smartphone experience for over 100 million users. Its AI-powered keyboard platform enhances communication through personalised GIFs, multilingual support, and smart recommendations, offering a creative and productive user experience.
The company’s B2B solutions, spearheaded by Ravi Shharma (CBO), leverage AI to provide brands with targeted, non-intrusive advertising and marketing strategies. Bobble AI’s data-as-a-service (DaaS), managed by Tabrez Alam (CDO), delivers valuable insights into user behaviour and market trends, enabling data-driven decision-making. Additionally, its technology-as-a-service (TaaS) includes innovative tools like Selfie-to-Bobblehead conversion and Face Swap, which help businesses engage users and drive organic growth.
Bobble AI’s B2C offerings, such as the Bobble Fan Store and Bobble Super, further enhance user interaction and brand engagement. The Bobble Fan Store redefines expression with personalised gifts, while Bobble Super integrates AI-powered conversational commerce, allowing users to make instant purchases directly with the keyboard.
With a focus on expression, personalisation, and smart recommendations, Bobble AI is at the forefront of mobile communication innovation. The company is expanding its global footprint, with growing influence in Indonesia and the Middle East, under the strategic guidance of Sahil Deswal (CMO). Bobble AI continues to empower both individuals and businesses, reshaping the future of mobile interactions.
Medianews4u.com caught up with Ravi Shharma, Chief Business Officer, Bobble AI
1. Bobble AI partners with over 100 brands. What factors have contributed to this growth?
Bobble AI’s partnership success with over 100+ brands stems from its ability to bridge the gap between brands and audiences. By offering a platform for natural brand integration within conversations and leveraging AI for smart search suggestions, Bobble AI allows brands to meaningfully reach new audiences without disrupting their user experience. This targetted approach, powered by AI, ensures brands achieve their desired outcomes.
2. When using conversation media marketing what are the dos and dont’s for brands to achieve excellent ROI?
Conversation media marketing thrives on genuine interactions, not forceful ads. To maximise ROI, brands should prioritise clear communication that offers value, ditching sales pitches. Embrace creativity! Use fun formats like memes, stickers, and GIFs (Bobble AI offers a variety of these!) to make your brand memorable in a natural way. Remember, the right creative format is key – a forced meme can hurt your brand. By prioritising value and engaging creativity, you’ll build connections and drive results.
3. Is GenZ the key TG when brands use conversation media?
While Gen Z is certainly a major audience on Bobble AI, conversation media marketing isn’t limited to them. The beauty of our platform lies in the fact that it integrates into the everyday conversations of millions of users across demographics. Conversations are universal, spanning all age groups. The key for brands lies in understanding which format best resonates with their target audience. Bobble AI offers a variety of formats, from memes to stickers, ensuring brands can tailor their message for maximum impact, regardless of age.
4. Could you offer recent examples of how Bobble AI helped brands be present in conversations without being intrusive?
Bobble AI has a strong track record of helping brands integrate seamlessly into conversations. Here are a few recent examples:
- ITC Bingo: Bingo leveraged Bobble AI’s platform to create fun, relatable memes and stickers featuring their mascot. These lighthearted elements organically entered everyday chats, keeping Bingo top-of-mind without feeling intrusive.
- KFC: KFC used Bobble AI to develop a series of quirky GIFs featuring their iconic Colonel Sanders. These GIFs could be easily shared within conversations, adding a touch of humor and brand recognition without being disruptive.
- OnePlus: OnePlus partnered with Bobble AI to create conversation-starting stickers around the latest phone launch. These stickers, featuring the phone’s key features, allowed users to organically discuss and share their excitement for the new product.
- Tata Motors: Tata Motors utilised Bobble AI to develop informative and engaging content about their new car models. This content, seamlessly integrated into conversations, allowed users to learn more about the cars in a natural, non-intrusive way.
These examples showcase how Bobble AI empowers brands to be present in conversations in a fun, informative, and non-disruptive way.
5. With cricket mostly going free on digital what opportunities does this provide marketers and how is Bobble AI leveraging the opportunity?
The shift of cricket to free digital platforms presents a golden opportunity for marketers, and Bobble AI is perfectly positioned to capitalize on it. Here’s how:
- Surge in Conversation Volume: Bobble AI’s data reveals a significant spike in conversations on chat platforms during major cricket tournaments. Fans eagerly discuss the game, expressing their team spirit and reacting to key moments like boundaries, centuries, and wickets.
- Capitalising on Micro-Moments: These cricket-fueled conversations create numerous “micro-moments” for brands to engage with fans. Bobble AI’s opt-in “live” sports widget keeps users updated on scores while enabling them to create and share cricket-related content.
- Moment Marketing Through Shareable Content: Brands can leverage this surge in engagement by creating shareable content like memes, stickers, and GIFs tailored to these micro-moments. Bobble AI provides the perfect platform for brands to jump into the conversation and connect with fans in a fun and organic way.
In essence, cricket going free on digital creates a passionate online community ripe for brand engagement. Bobble AI empowers marketers to tap into this excitement by facilitating real-time conversations and offering creative tools for brands to participate in the moment.
6. How do you see AI impacting the world of advertising and marketing in the coming three years?
AI is poised to revolutionise advertising and marketing in the next three years, with several key areas experiencing significant transformation:
- Hyper-Personalisation: AI will unlock the power of vast consumer data sets, enabling highly personalised marketing campaigns. Imagine analysing a user’s browsing history, social media activity, and past purchases to craft content and offers that feel tailor-made for them. This laser focus will dramatically improve engagement and conversion rates.
- Predictive Analytics: AI will become a fortune teller for marketers. By analysing trends and user behaviour, AI can predict which marketing strategies are most likely to succeed. This foresight allows marketers to optimise campaigns in real-time, allocating resources more effectively and maximising ROI.
- Automated Content Creation: AI will take the grunt work out of content creation. Imagine churning out targeted social media posts, blog articles, and even video ads, all tailored to specific audiences. AI will become a powerful tool for generating high-quality content at scale.
- Deeper Customer Insights: AI will unlock a treasure trove of customer insights. Analysing online interactions and social media sentiment can reveal valuable details about consumer preferences, pain points, and brand perceptions. This knowledge empowers marketers to create more targetted campaigns and build stronger customer relationships.
The future of advertising and marketing is becoming increasingly intelligent, and AI is at the forefront of this transformation. By embracing these AI-powered advancements, marketers can build deeper connections with their audiences, deliver more impactful experiences, and ultimately achieve superior results.
