Mumbai : Whisper in association with Girliyapa is set to bring alive hostel experiences with its latest offering, Girls Hostel. Starting 7th December as a weekly release, Girls Hostel is a part of Whisper’s ongoing #MeriLifeMereRules campaign which aims at encouraging audiences to stand up for what they believe in and to live life by their own rules. This 4-part original series stars Ahsaas Channa, Simran Natekar, Srishti Srivastava and Parul Gulati in pivotal roles; and will revolve around the bonds they forge and the life experiences they nurture.
Commenting on the same, Chetna Soni – Business Leader, Feminine Care at P&G India said, “Whisper has always epitomized the qualities of strength, vigor and empowerment in women through its communication. Through path breaking campaigns such as ‘Touch the Pickle’, ‘Like A Girl’, and ‘Sit Improper’, Whisper has consistently encouraged girls to break free from baseless restrictions imposed upon them. And now, continuing on the same stride with our ongoing #MeriLifeMereRules campaign that aims to inspire young girls to live life by their own rules, we are incredibly excited to continue our partnership with Girlyapa.”
Commenting on the new series, Nidhi Bisht, Creative Head, Girliyapa said “At Girliyapa, it is our endeavor to weave stories about women, and bring forth real and relatable experiences. Glad that Whispers campaign to empower and encourage women aligns with ours. Girls Hostel is a simple story about the bonds of friendship that help us deal with myriad issues of our lives and it marks our attempt at providing a female perspective to the unforgettable phase of college life.”
The #MeriLifeMereRules campaign is a continuation of Whisper’s efforts towards empowering women to be unstoppable, and shun the many limitations forced upon them by the society at large. Their past campaigns, ‘Touch the Pickle’, ‘Like A Girl’ and ‘Sit Improper’ have won numerous awards, and have been loved by the audience in equal measure.
Girls Hostel is a Girliyapa Original Series directed by Chaitanya Kumbhakonum. The narrative explores the everyday lives of 4 Dental College Students – Richa, Milli, Jo and Zahira, as they come together to deal with their own personal issues; right from overbearing parents to eccentric wardens to the mean girls they encounter. Girls Hostel is a humorous roller coaster ride, rife with real human emotions coupled with relatable hostel experiences.
Watch the trailer here: