Mumbai: Whoppl, a content-to-commerce company, has entered into a groundbreaking partnership with Go Zero, a guilt-free ice cream brand, to enhance its digital footprint. This collaboration is aimed at strengthening Go Zero’s social media strategy through a video-first approach, positioning the brand for greater visibility and engagement across digital platforms.
Under the new partnership, Whoppl will oversee every aspect of Go Zero’s social media strategy, from campaign ideation to execution. This includes content production, scripting, influencer engagement, and promotional activities to ensure that the brand resonates with its target audience. With a clear focus on creativity and innovation, Whoppl aims to help Go Zero drive business growth by boosting its digital presence and ensuring consistent engagement with its consumers.
The timing of this partnership is particularly significant, as Go Zero has gained considerable attention following its appearance on Shark Tank India Season 4. Known for its zero-sugar ice cream offerings, Go Zero is set to disrupt India’s traditional ice cream market with its healthier and guilt-free alternatives.
“With this digital mandate, we are thrilled to be partnering with Go Zero. Our commitment to creatively enabling Go Zero’s next stage of growth with an increased focus on strengthening their quick commerce spectrum is extremely exciting. We are thrilled to work with a brand that embodies innovation and health consciousness,” said Ramya Ramachandran, Founder & CEO of Whoppl. “Our video-first approach aligns perfectly with the evolving consumer preferences for engaging and authentic content.”
Kiran Shah, Founder of Go Zero, also expressed his enthusiasm, stating, “Partnering with Whoppl is an exciting opportunity for us. Their understanding of our brand’s pulse and commitment to disruptive marketing strategies aligns seamlessly with our vision. Together, we aim to elevate Go Zero’s presence in the market and connect more deeply with our audience.”
This strategic collaboration is poised to redefine how content can drive quick commerce in the F&B sector, setting a new benchmark for brand engagement in India’s rapidly evolving food and beverage landscape.
