Delhi: Wieden+Kennedy Delhi has bagged the creative mandate for Dalmia Cement, a leading Indian cement manufacturer, following a multi-agency pitch.
Speaking of the win, Sidharth Loyal, MD, Wieden+Kennedy said, “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.”
“Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey,” added Mr. B.K. Singh, Head Corporate Brands & Marketing, Dalmia Bharat.
The Dalmia Bharat Group has been in the cement manufacturing business since 1939, and Dalmia Cement is today one of the largest and most diverse cement companies in India. It is also the world’s greenest cement company, boasting the lowest carbon footprint in the industry. The company’s current focus is on making an omni-present commodity like cement appealing and more relatable to customers.
The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.