Chennai: Win TV is gearing up to surge into the Tamil Nadu News space rechristened now as Win News. The group promoted by Diksat has roped in RBU Shyam Kumar, the former CEO of Puthiyathalaimurai Group, as its Executive Director.
He will be shouldering the responsibility of re-launching Win News along with RAM, the former Editor in chief of Puthiyathalaimurai TV. Shyam, a renowned game-changer has had to his credit, several successful revamps, launches and an expert in experiential marketing. He has now taken on the challenging task of accelerating the WIN group to soar higher into the News platform.
Win News is in the process of hiring the best talents in the Tamil television industry.
RBU Shyam Kumar quoted , Win News is the new avatar of the vintage brand. I’m sure there is ample scope for a good news channel. We will be positioning it as People’s channel with the tag ‘Üngalukaga Ungaludan’, which means that ‘For the People and with the people. I’m confident that with a veteran like Mr.Ram leading the editorial and with a visionary leader like Devanathan, we are going all out to win.”
Devanathan, Chairman, Win Group recalls with pride the genesis of the group since the 1990s but feels the dire need now to catapult as a trend-setter. He is a team-player who is currently garnering the best expertise in the industry to fulfil his vision. He says. “No one can plough a field just by imagining. So I’m here to translate my imagination into a reality with my vibrant team.”
Interestingly Ram, News Director of Win News who will be taking complete charge of content recounts with confidence that “Waiting is over, we are here to execute. Currently people are averse to sensational and superficial media reporting and certain areas like development journalism is almost untouched by Tamil Television Media which will be our focus& USP. ”