Mumbai: The fastest-growing social gaming platform, WinZO, has been announced as the new principal sponsor for Future Group owned, Bengal Warriors and, Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) Season 8. Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes “Bharat ka Khel- Kabaddi”.
Vivo PKL, India’s professional Kabaddi league, is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL), with a viewership of 430 million. Taking pride in the homegrown sport and the talent, WinZO strives to pursue a shift in the interests towards other native sports that have the potential to showcase Indian mettle on a global level. Capturing the Indian sentiment and a huge audience outside the periphery of mainstream sports such as cricket, WinZO inked this partnership to encourage the talent, sportsmen and the spirit of raw sportsmanship.
With a specific focus on interactive needs of audiences across markets, WinZO’s support to these teams will enable them to leverage its vernacular strength. Hosting 80+ games in 12 languages for a user base of 65 million+, 90% of WinZO’s user base is spread across tier II to tier V markets. With presence in deepest parts of the country and 80% of the user base consuming content in vernacular, WinZO persists to provide social interactive games and formats that are enjoyed by the masses, a synergy which coincides with Vivo PKL aptly.
Expressing his thoughts on this association, Paavan Nanda, Co-founder and Chief Executive Officer (CEO), WinZO said, “We are absolutely delighted to associate with the Vivo Pro Kabaddi League as the principal sponsor for two stellar teams. Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us.We believe that the Vivo Pro Kabaddi League will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India.”
Speaking about the development, Sandip Tarkas, CEO, Bengal Warriors said, “We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. The game Kabaddi has really found its rightful place as the largest sports league in India. Bengal Warriors is one of the founding teams of Vivo PKL and is one of the most exciting teams in the league. With WinZO’s association we are sure Kabaddi will make a BIG splash in the online games space as well.”
WinZO is passionate about the ‘Sporting and Gaming culture of India’. The popular social gaming platform has been a preferred destination for social interactive games across markets and age groups. The company is committed to promoting indigenous sporting talent and providing a fillip to the overall gaming ecosystem.
Over the years, WinZO has significantly invested its tech and distribution capabilities towards development of the ecosystem. It has adeptly contributed to the various constituents associated with the gaming environment such as game developers, studios, players, game streamers, and talent amongst others.