Mumbai: MTV and Wizcraft International have come together to present the Arijit Singh Live in Concert – The MTV India tour. The concert series, an initiative of GiMA Concerts, is slated to begin on Arijit’s home-turf, Kolkata on December 24th and will be held across major cities right up till March 2018.The singer, who has captured the hearts of over millions across the world, is all set to take the nation by storm with his chartbusters.
Famously known as the Soul of Bollywood, Arijit Singh has sung over 150 tracks, won more than 50 popular awards, and has acquired a staggering fan base that’s growing every year. Not only are his songs heard in India, but Arijit Singh has his fan following all over the world and has been recognized as the most-heard artist for four consecutive years.
Sabbas Joseph, Director & Co-Founder Wizcraft International said “Wizcraft International has always endeavored to bring forth artists, and concepts that are unique and larger than life concerts witnessed never before. We are glad to present a series of live concerts under the aegis of GiMA concerts in partnership with Viacom18’s MTV with the reigning superstar, Arijit Singh, which also happens to be his first national tour. These concerts are scheduled in the ten cities across the nation with an aim to bring the superstar closer to his mammoth fan base. We look forward to entertain audiences with the best of his music.”
Raj Nayak, COO, Viacom18 added, “MTV has always been a pioneer where music programming is concerned. Be it introducing India to music television to creating the biggest ever music format shows such as MTV Unplugged, Coke Studio@MTV, MTV Spoken Word and many more. This is the one brand that not only understands music but is also the ultimate word on the youth and is always in tune with what they like. A multicity concert with one of the most celebrated young singers of today, Arijit Singh ticks all the right boxes for us and who better than Wizcraft to execute such a fantastic initiative at such a grand scale. All I can say is, what you see is just the beginning of perhaps a new phenomenon where artist tours are concerned. Just remember MTV brought it to you first!”
Speaking about the concert tour, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “MTV has always been the vanguard for anything related to the growth of good music in India. However, what makes MTV stand out even further is that it’s the universe of the young and so we make sure we reach out to our audience through all the key touch points – be it on air, online, through our merchandise, our cafes or through online events. This 10-city tour is yet another step for us to get up, close and personal with the youth by bringing them today’s biggest Bollywood singer – Arijit Singh – who has established his name as the singer of the most romantic love ballads India has produced in recent times. We are sure that this tour is going to be an exciting opportunity for us and for the youth as well. We hope to bring more such initiatives for our discerning audiences going forward.”
The tour will mark its footprint in ten prime cities of the nation namely Kolkata, Gurgaon, Chandigarh, Indore, Pune, Hyderabad, Jaipur, Ahmedabad, Guwahati and Mumbai.
Through Viacom18’s leading brands such as MTV, MTV Beats, Colors and Rishtey, audiences will be engaged till the very end when a special broadcast that captures the best moments of the tour will be shared on the platforms.