Mumbai: Wonderla is bringing a blockbuster-level entertainment narrative to Chennai as it unveils its newest amusement park with a high-energy, culturally rooted campaign titled “Majaa Calling.” Conceptualised by OPN Advertising and produced by Kadhai Films under the direction of George K Antoney, the newly released brand films blend Kollywood-style drama, humour, and mass appeal to deliver one core message: When Majaa (joy/fun) calls, nothing else matters.
Tamil Nadu’s largest entertainment landmark, Wonderla Chennai, is set to open with a campaign that reflects the city’s deep cultural connection with cinema. The two films serve as a high-voltage introduction to the Wonderla experience—an experience so thrilling, so mersal, that it’s impossible to ignore.
The first film opens in classic Kollywood fashion with a tense kidnapping sequence. Just as the drama peaks, a sudden “Majaa” signal disrupts the mission. In a comedic twist, both the kidnappers and the captive abandon the crime-in-progress and run toward Wonderla Chennai, drawn by the park’s high-thrill rides, excitement, and infectious energy—because even the toughest characters in Tamil pop culture can’t resist true fun.
The second film takes the concept beyond Earth—literally. When an astronaut floating in space receives a cosmic signal from Wonderla Chennai, he makes an adrenaline-filled return to the planet, proving that no distance is too far when “Majaa” calls. Both films pay homage to Chennai’s unmistakable cinematic style, complete with dramatic build-ups, meme-worthy moments, and the Tanglish charm beloved by locals.
Speaking on the brand films, Dheeran Choudhary, COO, Wonderla, said, “‘Majaa Calling’ is not just a campaign tagline, it is an invitation to Tamil Nadu to experience entertainment at a scale and standard never witnessed before. When we conceptualized this launch, we knew it had to be bold, culturally rooted, and unmistakably Chennai. Wonderla Chennai is built to world-class standards, and we are excited to bring our biggest experiences here. When we say ‘India’s Largest Majaa Factory,’ we are not exaggerating. This is entertainment at a scale Tamil Nadu has never experienced.”
Adding further, Pallavi Nayak, Vice President – Marketing & Growth, Wonderla, said, “Chennai doesn’t just watch cinema, it lives it. With these films, we wanted to capture that unmistakable Kollywood heartbeat and blend it with the thrill Wonderla is known for. ‘Majaa’ is that magic word that unites Tamil Nadu, and our launch campaign taps into this cultural pulse to introduce the city to an experience built at world-class scale. With Bala, Chocka & the OPN Advertising team, we found a partner who deeply resonated with this vision & the team at Kadhai Films, under the directorial expertise of George K Antoney, truly brought ‘Majaa’ to life. Wonderla Chennai is our most ambitious park yet, and these films are just a glimpse of the excitement waiting to unfold.”
Sharing the creative insight behind the campaign, Bala Manian, Co-founder & Strategy Director, OPN, and Chockalingam S, Co-founder & Creative Director, OPN, said, “Tamil Nadu has always embraced amusement parks in its own composed, self-assured way, but today’s fast-paced lives have created a need for deeper emotional release; a space to truly let go. Inside Wonderla, we saw that this isn’t just another park: its scale, thrill, and atmosphere introduce an entirely new kind of energy to this market. That insight led us to ‘Majaa Calling’; because ‘majaa’ in Tamil isn’t passive fun, it’s an invitation to be shaken awake and pulled into joy. Wonderla doesn’t just offer rides; it offers permission to disconnect from stress and reconnect with excitement, and we wanted the campaign to capture exactly that.”
Launching on December 2, Wonderla Chennai will feature world-class attractions, including India’s first B&M Inverted Coaster – Tanjora, along with an extensive lineup of rides for visitors of all ages. With a strong focus on safety, superior hygiene standards, and unmatched entertainment, Wonderla Chennai aims to become an integral part of the city’s identity—Wonderla Ippo Namma Chennai-la!
