Thursday, July 10, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Advertising

WPP partners with UN Women to help achieve gender equality through the power of creativity

by MN4U Bureau
September 29, 2018
in Advertising, Featured
Reading Time: 3 mins read
A A
WPP partners with UN Women to help achieve gender equality through the power of creativity

Share Share ShareShare

Today, coinciding with the UN Women’s Private Sector and Philanthropic Leaders’ SDG-5 Summit, WPP announced their industry-leading collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help positively impact the lives of girls and women.

ADVERTISEMENT

The announcement comes on the back of over $1 Million in pro-bono media placements and more than $6 Million in earned media secured for UN Women to date through multiple campaigns, as part of WPP’s support for the UN’s Sustainable Development Goal 5 (SDG 5) to achieve gender equality and empower all women and girls.

Phumzile Mlambo-Ngcuka, Executive Director, UN Women, said: “Changing how women and girls are seen and valued is fundamental to creating a more equal world.  The marketing and advertising industry, which is so influential in shaping culture, is a key partner for us in this effort. With WPP, we are building both awareness and game-changing action to address gender inequality. Our work with WPP comes at the perfect time, as unprecedented numbers of women are mobilising worldwide on equality issues, ranging from ending violence and sexual harassment to calling for equal pay. This collaboration brings us both powerful imagination and industry muscle.” 

Today’s declaration will see WPP’s partnership with UN Women, the world’s leading authority on gender equality, set a new agenda on equality through creativity. In addition to this, WPP CEO Mark Read today signed up to the Women’s Empowerment Principles, established by UN Women and UN Global Compact as a guide for businesses on how to empower women in the workplace, marketplace and community.

Long-term global commitment driving longer-term local action 

WPP’s pledge is part of its long-term commitment to the cause of gender equality, which includes its participation in the ground-breaking industry-wide Common Ground initiative with the UN, launched in 2016 at the Cannes Lions International Festival of Creativity. For 2019, the new, innovative approach titled Creativity for Equality will build on the global strengths of UN Women and WPP to drive local impact, and follows successful campaigns such as Grey NYC’s Stop The Robbery and J. Walter Thompson’s Draw The Line, as well as of the pro-bono media secured to date by GroupM to amplify UN Women’s voice.

Creativity for Equality will be piloted across six key countries: US, UK, India, Turkey, Thailand and Mexico. More than a dozen WPP agencies across these markets have committed to providing pro-bono strategic, creative and media support during two key moments in UN Women’s calendar: International Women’s Day in March and 16 Days of Activism Against Gender Based Violence in November. In the case of Mexico and the UK, the WPP teams will build on previous, successful work they created for UN Women locally.

Lindsay Pattison, Chief Transformation Officer, WPP said: “Together with UN Women, our mission is to empower women and raise awareness of important gender equality issues.  As the world leader in communications services, WPP has the power and creative capability to help make the lives of women better across the world.”

At the core of every country activation is J. Walter Thompson’s creative power and GroupM’s media partnerships and investment strategy. GroupM have further committed to gender equality by declaring UN Women their Global Charity partner, pledging support through 2030 under the United Nation’s 2030 Agenda for Sustainable Development. Other capabilities within WPP, including research and insight from Kantar and PR expertise make the support from WPP truly comprehensive and unique in each market.

Kelly Clark
Kelly Clark

Kelly Clark, Global CEO, GroupM said: “Harnessing the power of GroupM’s media relationships across the globe in support of UN Women’s mission to improve gender equality is more than philanthropy, it is a business imperative. This is an important cause for our people, our clients and the world; we’re proud to help improve the lives of women and girls everywhere.”

To date, more than 33 WPP agencies have developed 26 initiatives under the Common Ground umbrella aimed at eradicating the harmful effects of gender inequality.

Tags: Chief Transformation OfficerExecutive Directorgender equalityLindsay PattisonPhumzile Mlambo-Ngcukapower of creativityUN WomenWPP

RECENT POSTS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%
Advertising

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
0

London: Global advertising and communications giant WPP has lowered its full-year 2025 guidance following a sharper-than-expected decline in second-quarter performance,...

Read more
Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

Read more
Opptra names Afshan Banu as Chief Executive Officer – Fashion and Beauty
Advertising

Opptra names Afshan Banu as Chief Executive Officer – Fashion and Beauty

July 9, 2025
0

Mumbai: Opptra, an AI-powered omnichannel expansion platform enabling global consumer brands to scale into Asian markets, has announced the appointment...

Read more
Three Indian Creative Leaders Named to Prestigious Global Jury for Young Guns 23
Advertising

Three Indian Creative Leaders Named to Prestigious Global Jury for Young Guns 23

July 9, 2025
0

Mumbai: The One Club for Creativity has announced its global jury lineup for Young Guns 23, featuring over 100 leading creative...

Read more
ting wins Digital & Social Media Mandate for Lapita, Dubai Parks & Resorts, Autograph Collection Hotels
Advertising

ting wins Digital & Social Media Mandate for Lapita, Dubai Parks & Resorts, Autograph Collection Hotels

July 8, 2025
0

Mumbai: ting, an India-based advertising agency with a global footprint across UAE and the UK, has secured the digital and...

Read more
SGA forays into IPO Communication with Successful Globe Civil Projects Mandate
Advertising

SGA forays into IPO Communication with Successful Globe Civil Projects Mandate

July 8, 2025
0

Mumbai, July 08, 2025: Strategic Growth Advisors (SGA), an integrated communications consultancy, has expanded its capital market offerings by formally...

Read more

LATEST NEWS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

ANALYSIS

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals
Analysis

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals

July 9, 2025
0

Mumbai: As excitement builds for Prime Day 2025, McAfee, the global leader in online protection, has unveiled alarming insights from...

PEOPLE

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company
People

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company

July 9, 2025
0

Mumbai: In a significant leadership move, The Wealth Company has appointed Debasish Mohanty as Chief Strategy Officer for its Asset...

MARKETING

New Relic appoints Lauren Nemeth as Chief Revenue Officer
Marketing

New Relic appoints Lauren Nemeth as Chief Revenue Officer

July 9, 2025
0

Bangalore: New Relic, the Intelligent Observability company, has announced the appointment of Lauren Nemeth as Chief Revenue Officer (CRO). A...

Subscribe to Newsletters

ADVERTISING

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

PRINT

The Hindu Group names A John Justin as Head of Brand Marketing
People

The Hindu Group names A John Justin as Head of Brand Marketing

June 17, 2025
0

Chennai: The Hindu Group (THG), publisher of leading media titles including The Hindu, businessline, Sportstar, and Frontline, has announced the...

AUTHOR'S CORNER

Working From Home and its Impact on PR Industry
Authors Corner

Why Purpose-Driven Brands Are Winning in PR and How to Become One

July 9, 2025
0

Public relations is experiencing a significant evolution, moving beyond traditional tactics to embrace more values-driven, narrative-rich strategies. Once dominated by...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

July 9, 2025
WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.