The award, which WPP has won for the last eight years, is the industry’s benchmark for effectiveness in terms of demonstrable results for clients.
The Index rankings reflect companies’ cumulative success in 46 national, regional and multinational Effie Awards competitions, based on 3,753 finalist and winning entries during 2018.
The case studies put forward by every brand and company featured in the Effie Index are subject to rigorous evaluation by expert industry judges, who examine and debate each case’s strategic communications challenges and objectives, the idea, how the idea was brought to life through creative, and the results it delivered.
Mark Read, CEO of WPP, said: “Our job is to produce transformative ideas and – most importantly – transformative results for our clients. The Effies are a litmus test of our ability to do that and I’m delighted WPP continues to top the rankings for effectiveness in our industry. The credit goes to our outstanding agencies and people who every day turn their talent and creativity into tangible business success for organisations around the world.”
Traci Alford, CEO of Effie Worldwide, said: “The Effie Index is the most comprehensive global ranking of marketing effectiveness. The rankings are also reflective of the teams behind the work, determined by a jury of industry peers. WPP has retained its title as Most Effective Holding Group for the eighth consecutive year, which is a testament to the people and collaboration behind their winning work. My sincere congratulations to the entire team on their continued success.”