Wunderman Thompson Kolkata has created a series of films for Exide Sunday, which showcase how individuals can adopt a more sustainable lifestyle and make every day as peaceful and stress-free as a Sunday.
Directed by Vibhu Puri, The Exide Sunday series of films were released in mid-January 2023 across digital & social media. The campaign will be anchored in the digital space and will be extended on ground through events and executions.
“We at WT Kolkata are thrilled to partner with Exide Industries to launch Exide Sunday. We are sure that this memorable campaign will be a wonderful launch pad for Exide Sunday,” commented Vijay Jacob, SVP and Managing Partner, Wunderman Thompson Kolkata.
Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, further added about this campaign, “When a solar solution provider has an interesting name like ‘Exide Sunday’, we made sure to play up the branding with a series of fun, easy films that drive in the ‘every day becomes a Sunday’ feeling along with the promise of a hassle free experience. The idea was to make the branding stick and the concept stick out.”
Watch the films here:
Credits:
Client: Exide Sunday
Agency: Wunderman Thompson
Vijay P. Jacob, Sr. VP & Managing Partner
Creative:
Arjun Mukherjee : Vice President & Senior Executive Creative Director
Diptanshu Roy: Senior Creative Director
Anurag Acharya: Creative Director
Sourish Mitra: Creative Director
Saumendu Mahata: Creative Supervisor
Account Management:
Tania Sinha: Associate Vice President & Client Services Director
Zeenat Kaiser: Account Director
Pooja Mukherjee: Senior Account Executive
