Shanghai: Wunderman Thompson China strengthens its creative and strategic capabilities with new leadership appointments of Raymond Chin as Chief Creative Officer and Joyce Ling as Chief Strategy Officer, under the leadership of Carter Chow, Chief Executive Officer of Wunderman Thompson China.
Carter Chow, Chief Executive Officer of Wunderman Thompson China said: “Their experiences since their previous tenure at J Walter Thompson has mirrored our growth as an agency network, and we are glad for the opportunity to work together again. I am certain that both Raymond and Joyce will further our growth as a future-focused agency and look forward to the collision of inspiration and ideas.”
With 20 years of experience as a leading 360 creative, Raymond Chin has used creative innovation to propel many brands’ digital transformation. Having previously served as Digital Creative Director at J Walter Thompson Shanghai from 2008 to 2013, Chin returns to the Wunderman Thompson network after serving as Accenture Interactive’s Chief Experience Officer, leading Droga5 in creating a more meaningful and targeted customer experience for brands. Chin’s leadership helped the company to win numerous awards in major awards festivals including Campaign Asia’s “Best Working Environment” and Agency of the Year’s “Best New Business Team”.
Chin said: “Brand creativity should not be just about communication but should also cover all dimensions of brand experience from the product, service to CX innovations. It’s why I am excited to return to Wunderman Thompson, an agency that believes in this experience-driven approach.”
Joining Chin in returning to Wunderman Thompson is Joyce Ling as Chief Strategy Officer, who will be leading the strategy team to bring clients innovative and forward-looking integrated marketing solutions.
Ling was previously the Chief Strategy Officer for J. Walter Thompson, Greater China, and was also previously Chief Strategy Officer at McCann Worldgroup China, and Vice President of Strategy at Publicis. Sapient.
Ling added: “It’s very exciting to be back at the Wunderman Thompson network. I look forward to enhancing our strategic offerings to set up for client success, together with a team of driven and passionate talents.”
Having 20 years of experience in both traditional and digital advertising in China under her belt, Ling’s experience spans industries, including technology, luxury goods, FMCG, health, tourism, and lifestyle. She has worked on more than 100 brands, including Nestle, Michael Kors, LVMH, Heineken, Unilever, and more.