Vivo India, a smartphone brand, has appointed Wunderman Thompson India to handle the integrated creative duties of its three product series (V series, Y series, and Series T), following a multi-agency pitch.
As part of the mandate, the agency will curate integrated marketing campaigns and digital initiatives for the brand. Additionally, the agency will focus on increasing the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness, informed an official statement.
Commenting on the win, Joy Chauhan, Chief Client Officer – WT South Asia & Managing Partner – WT Delhi, said, “It’s a proud moment to partner with vivo in a highly competitive category. At Wunderman Thompson, we inspire growth for ambitious brands, and we are excited about partnering with Vivo to provide business solutions and drive growth for the brand. With Vivo on an exciting growth trajectory, we are thrilled to be part of their growth journey and create stellar work on their new range of products.”
Commenting on this partnership, Karun Arora, Head of Marketing Communications, vivo India, said, “Consumer is at the heart of everything we do at vivo. During the pitch, Wunderman Thompson team presented a consumer centric integrated approach that resonated with us. We are excited to welcome them as our AOR on product series, I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”