Mumbai: For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and ‘Mobile Marketing’ followed by Lux’s ‘The Soap with a Lump’ which picked up 2 blue elephants in ‘Direct Marketing Communications’, ‘Experiential Marketing & Activations’. ‘The Soap with a Lump’ campaign was also honoured in the ‘Creativity for Good’ category with a bronze elephant. The agency’s ‘The Lynching’ campaign for Turtle bagged 2 blue elephants in ‘Film craft’.
Wunderman Thompson’s ability to inspire growth through the combined forces of creativity, data and technology was on show with the agency scooping up awards across multiple categories from digital and mobile to film, film craft, social impact, experiential and innovation.
Commenting on the wins Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “As debutants last year, we had swept the awards show. I am very happy that we did an encore this year. I am happy for other reasons too : 1) that we won these awards for our mainline clients, 2) that all our offices contributed and 3) we won across diverse categories – from Digital and Mobile to Experiential and Direct Marketing, besides films and film craft. This is the creative strength and capability of the ‘new’ Wunderman Thompson. Congratulations to the winning teams and to Senthil for leading from the front!”
Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “Our performance at Kyoorius Creative Awards (KCA) has been consistently good over the last 2 years. In fact earlier this year, Wunderman Thompson India was the only full-service Indian agency to be featured in The Drum’s ‘World Creative Rankings Report’ of the ‘Most awarded agencies in APAC’. The journey continues with 12 BLUE ELEPHANTS, 1 BRONZE ELEPHANT AND 38 BABY ELEPHANTS across some of our biggest brands in the country from Unilever to Facebook to Turtle and The Times of India across diverse categories. We will work harder and create more gold standard work this year to ensure that WT shines through and triumphs in 2021 with market leading work.”
Held every year, the Kyoorius Creative Awards (KCA) in association with One Club of Creativity, organisers of the One Show, seek to honour, recognise and award the most outstanding work in Indian advertising, design, and marketing communications.
Breakdown of Wunderman Thompson India’s wins:
- 07 Blue Elephants – Facebook Thumbstoppers
- 02 Blue Elephants – Lux ‘The Soap with a Lump’
- 02 Blue Elephants – The Lynching Film for Turtle
- 01 Blue Elephant – Mumbai Mirrored
- 01 Bronze Elephant (Creativity for Good) – Lux ‘The Soap with a Lump’