Mumbai: YesMadam, one of India’s leading at-home salon and wellness platforms, has launched a fresh, clever campaign featuring television icon Ekta Kapoor to promote its popular Korean beauty service range. The campaign, already going viral across social media, showcases Kapoor in a rare, playful avatar that departs from her traditional on-screen persona.
The campaign film opens with Kapoor in a humorous interaction with YesMadam Co-Founder Akanksha Vishnoi, who pitches a concept for a Korean beauty-themed campaign. What follows is a tongue-in-cheek twist on Kapoor’s dramatic legacy, as she adds her signature flair to the idea, creating a light-hearted narrative that has resonated with audiences nationwide.
“With this campaign, we wanted to merge the cultural wave of Korean beauty with Ekta Kapoor’s iconic identity as the queen of drama,” said Akanksha Vishnoi, Co-Founder of YesMadam.“Ekta was the perfect partner to bring humor and relatability to the idea, and the response has been overwhelming.”
Conceptualized and executed by creative agency The Ridikulus, the campaign builds on the strong consumer traction YesMadam has already received for its Korean-inspired offerings. The brand’s range includes services like Korean Glow Facial, Korean Manicure-Pedicure, Korean Waxing, and Korean Body Polishing—all delivered in the comfort of customers’ homes.
The campaign’s viral success is evident across platforms. Fans and digital creators are praising Kapoor’s self-aware performance, leading to a flood of memes, reels, and tweets that celebrate the unexpected yet delightful pairing. For YesMadam, this marks one of its most successful celebrity-led brand moments to date, boosting both visibility and engagement.
As Korean beauty continues to grow in popularity among Indian consumers, YesMadam’s witty, high-impact campaign reinforces its position at the forefront of the at-home beauty services space—merging cultural trends with convenience and innovation.
