Youlry.com will focus on customer service, exclusive designs & competitive pricing
By Nishit Nanda, youlry.com.
The times have been unprecedented and the changes that people, as humans first and consumers second, have gone through are without any comparable benchmark.
As we all plan and prepare for life with the new normal, youlry.com and its entire team of Customer Service, Aided Purchases, Online Assistance and Design Experience members are aligned as one to FOCUS on the below 5 point agenda:
Total Customer Service – we assume nothing and we leave no stone unturned. Every area of the entire customer journey is open for innovation and driving excellence in. We put the customer in the centre of all service level decisions and never forget that she is a person, not a statistical entry.
Intuitive Experience Design – as a born-in-the-cloud brand, we have access to a rich trail of insights and behavioural nuances that guide us in creating more delight for our customers. 2022 will be a litmus test for us to build and strengthen our teams and systems for us to use our data and insights in creating experience design across every touchpoint that truly help and delight our customers.
Fresh Creations – we are a fashion and lifestyle brand that prides itself on being agile and with the times. The products we design and the trends we create or grow are guided by the tastes and preferences of today’s life and living. We will be focusing on getting fresher designs and practically possible aesthetics to give our customers more options and accessorising opportunities.
Enjoyable Pricing – we cannot value this truth more. All of us have seen some form of financial tightening during these troubling times. Our entire teams from operations to sourcing, are focused on the single most important task of giving the customer a joyful pricing. Our internal policy on this is quite simple – our prices must be able to create as much joy as our designs.
Happy Marketing – this is a very important and close focus for us. Marketing for many brands often takes the form of hard sales, insistent promotions and infrequently ubiquitous visibility. We market ourselves by creating enjoyable entertainment, engaging content that inspires and informs and true proposals for benefitting from price or offers. In 2022, we are even more focused on providing happiness to our audience more than promotions as our Marketing strategy.
