Mumbai: Yupp Video Services (YVS), the B2B technology division of YuppTV and a global leader in white-label OTT and streaming solutions, has announced a strategic partnership with Chaupal, one of India’s fastest-growing regional OTT platforms for Punjabi, Haryanvi, and Bhojpuri audiences. The collaboration marks a major milestone for Chaupal as it revamps its full technology stack to accelerate its next phase of growth.
After three years of rapid expansion, Chaupal sought to rebuild its technology foundation to enable scale and improve user experience. YVS engineered a fully custom tech instance tailored to Chaupal’s regional-first strategy, combining the platform’s deep audience insights with YVS’s robust OTT engineering capabilities.
Together, both teams have developed a modern, flexible platform now available across 25+ devices, featuring faster and more customizable apps, improved video playback, and continuous performance upgrades. Chaupal has also integrated YVS’s AI-driven content recommendations and AI-powered operational monitoring for proactive quality assurance. In a standout technical achievement, YVS executed the seamless migration of 10 million users with 0% subscriber loss, completed at record speed without any service disruption.
Uday Reddy, Founder & CEO, Yupp Video Services, said, “Chaupal’s team came to us with a very clear objective — they wanted a platform that could scale without losing the simplicity and consistency their audience values. Most of the heavy lifting involved creating custom solutions for their regional markets, optimising the experience across devices, and ensuring the migration of millions of users happened flawlessly. We’re proud of what this partnership has achieved and excited for the roadmap ahead.”
Gurjit Singh, CTO, Chaupal, said, “For us, technology is as important as content. We wanted a platform that reflects who we are — rooted, diverse, and constantly growing — yet competitive at a global level. YVS understood that and built a system that is stronger, faster, and more aligned with how our audiences consume content today. The transition was seamless, and the performance gains are already visible. This sets us up perfectly for our next phase of expansion.”
With YVS powering its backend, cloud infrastructure, and device ecosystem, Chaupal is now equipped to scale rapidly, introduce new features seamlessly, and strengthen its position as a leading regional entertainment destination for Punjabi, Haryanvi, and Bhojpuri viewers worldwide.
