Mumbai: Zee Entertainment Enterprises Limited (ZEEL) has unveiled its latest high-visibility advertising innovation – Zee Spotlight, under the ‘Z’ RISE Initiative. The offering is designed to deliver unmatched brand salience across the network, providing advertisers with a clutter-breaking mix of premium brand touchpoints across both General Entertainment Channels (GECs) and Movie channels.
Zee Spotlight combines a powerful suite of Stings, Branded Windows, In-show Funnel Placements, QR-code Astons, and Tags on GECs, along with Branded Carousels, L-bands, Astons, Stings, and Tags on Movie channels. True to its name, each element highlights every stage of the AIDA Model (Awareness, Interest, Desire, Action). The offering will also activate multiple impact elements on ZEEL’s OTT platform ZEE5, enabling brands to maximize impact, strengthen recall, and seamlessly integrate into viewers’ content journey through an omnichannel approach.
Hyundai Motor India Limited, a brand synonymous with innovation and leadership in the automotive sector, has come onboard as the exclusive inaugural partner for Zee Spotlight. Hyundai will leverage the network’s unparalleled reach and visibility to further connect with millions of consumers across India.
Speaking on the initiative, Laxmi Shetty, Head-Advertisement Revenue, Broadcast & Digital, ZEEL, said, “With Zee Spotlight, we are reimagining how brands engage with audiences in a highly fragmented media ecosystem through an omnichannel approach. This offering provides advertisers with high-frequency, high-visibility brand presence across our most watched entertainment destinations. We are delighted to have Hyundai, a brand that resonates strongly with innovation and excellence, as our very first partner for this journey.”
Virat Khullar, AVP & Vertical Head – Marketing, Hyundai Motor India Limited, added, “At Hyundai, we are constantly seeking innovative avenues to connect with our customers. Zee Spotlight initiative is a cutting-edge platform that redefines brand storytelling through an omni-channel lens. The partnership will allow Hyundai to seamlessly integrate with Zee Entertainment’s diverse ecosystem across general entertainment channels (GECs) and movie channels, offering a unique opportunity to engage with viewers in a more dynamic and immersive way. As a brand driven by innovation, we see this partnership as a powerful step forward in building deeper connection with consumers across India’s vibrant landscape.”
