Hyderabad: Zee Cinemalu has completed nine successful years of entertaining audiences. Recently rebranded from its iconic identity ‘Dil Pai Super Hit’ to the more soulful ‘With Love’, the channel is embracing a fresh, heartfelt aesthetic to build deeper connections with viewers and deliver an immersive cinematic experience.
Marking its 9th anniversary on 4th September, Zee Cinemalu continues to achieve remarkable milestones in viewership and market performance. Over the years, the channel has grown steadily to become the second most popular movie channel in the market, after starting as the fourth entrant. This fiscal year alone, it secured 202 GRPs and a 24% market share, reaching 54 million viewers weekly. Significantly, it also logged its highest-ever average viewing time of 115 minutes, highlighting its ability to captivate audiences.
The channel’s dominance is particularly striking in Hyderabad, where it commands 253 GRPs, a 25% share, and an exceptional time spent viewing of 138 minutes (BARC, AP/Telangana Urban 2+ data). Rural areas across Andhra Pradesh and Telangana have also shown strong contributions, further cementing the brand’s broad appeal across geographies.
Anuradha Gudur, Chief Content Officer, Zee Telugu & Zee Cinemalu, stated, “As Zee Cinemalu steps into its ninth year, our rebrand to ‘With Love’ reflects our deep bond with Telugu audiences and our commitment to delivering cinema that touches the heart. For nine years, Zee Cinemalu has been a cherished part of countless households, spreading joy and excellence in storytelling. This new chapter, infused with love and innovation, elevates our promise to create memorable viewing experiences that resonate deeply with our viewers.”
In line with this vision, Zee Cinemalu is expanding its rich film library with a blend of recent blockbusters like Hanuman, Bhagavanth Kesari, Sankranthiki Vastunnam, Thandel, Saripoda Sanivaram, Kalki 2898 AD and Bhairavam, alongside upcoming titles such as Mitra Mandali, Single, Kishkindapuri and more. These add to its extensive catalogue of over fifteen classics, including Orange, Stalin, Hitler, Seethamma Vakitlo Sirimalli Chettu, and Athadu, ensuring a diverse and entertaining lineup for viewers.
As Zee Cinemalu celebrates nine years of entertaining Telugu households, its achievements underline its commitment to innovation, quality storytelling, and cultural resonance. With its refreshed identity and expanding library, the channel looks forward to continuing its legacy of delivering heartfelt cinematic experiences in the years ahead.
