Bengaluru: After strengthening its Weekends with the Combo launch of Sa Re Ga Ma Pa Season 11 and Weekend with Ramesh Season 2, Zee Kannada is set to explore the finite fantasy fiction route with a concept that is considered to be the most happening subject in Indian TV entertainment space.
The Channel is launching the new fantasy fiction show Naagini on 8th February in its 9:00 PM time band.
Although Kannada market is already filled with couple of Fantasy Fiction shows based, the reincarnation concept of “Icchathari snake” is considered to be an evergreen subject and it was untouched subject for Kannada audience in the recent past.
Naagini on Zee Kannada is a mystic thriller, A dramatically obsessive revenge story of reincarnation leafing through various layers of buried hatred of an ‘Icchadhari Naagini’ laced with sentiments.
The revengeful snake Jwalamukhi takes the human avatar of a beautiful girl for settling scores against a cruelty of Villain who ruined her family in the previous birth.
Raghavendra Hunsur, Business Head of Zee Kannada, said “After the grand success of recent fiction launches, Mahadevi & Shrimaan Shrimathi, Zee Kannada is all set to launch a mega weekday socio fiction show ‘Naagini’. This show is specially designed to cater to the rural Audience. Naagini stands out as a breakthrough genre and would definitely hit the rural masses”.
“Nagini” is a new Fantasy thriller, which is based on Indian ancient believe on Icchaadhari Nagini. ‘Naagini’ is a battle between the protagonist Amrutha (Nagini) and the villains who have stolen the Nagamani by killing Amrutha`s parents. Amrutha then comes as Nagini into the human`s world to take revenge. With an ensemble cast and crew, the show is all set to launch from 8th Feb, Mon-Fri at 9pm” added Raghavendra.
Apparently, the viewer’s choice of the season seems to be in favour this kind of Fanstasy concepts. The top rated shows in HSM Market Naagin on Colors had started peaking the charts within very few weeks of launch and similar concepts also performed well in the past in across markets.
Zee Kannada’s move of betting in this concept seems to be a good move as the genre is capable of attracting new set of audience from regular family fiction dramas aired in parallel time bands of competitor’s channel.