Zee Entertainment Enterprises Ltd has entered into a partnership with Nasscom for the latter’s Generative AI Foundry programme which aims to foster innovation and growth in the start-up ecosystem.
Through the partnership, Zee’s Technology and Innovation Centre will focus on enabling and supporting co-piloted generative AI solutions for India’s media and entertainment ecosystem. Nasscom and Zee’s Technology and Innovation Centre also organised a day-long workshop where Zee hosted 14 startups from the Nasscom Generative AI Foundry programme at the Zee Technology and Innovation Hub in Bengaluru.
Nitin Mittal, President – Technology & Data, Zee, said, “We are delighted to embark upon this exciting journey in collaboration with Nasscom, aiming to shape the future of India’s AI community. The synergy between our endeavours, Nasscom’s commitment to nurturing tech startups, and Zee’s leadership in media innovation signifies more than just a convergence of minds—it represents a fusion of futuristic visions poised to define the industry’s next chapter. As a frontrunner in India’s M&E ecosystem, this partnership stands as a testament to our commitment towards elevating consumer experience by leveraging digital technologies. At Zee, we believe that collaborations of this nature are instrumental in propelling the growth of startups and fostering innovation in the India’s AI landscape.”
Ankit Bose, Head of Nasscom AI, said, “The partnership between both organisations is a significant one for the Generative AI startups. It is heartening to witness excellent initiatives from the industry to collaborate with these startups. The innovative solutions possess the potential to transform various sectors including M&E.”
Nasscom’s Generative AI Foundry programme aims to nurture technology startups in the AI domain. The programme, in collaboration with over 30 industry organisations and investors, selected 26 promising startups last month. These startups will receive comprehensive support, including mentorship, access to resources, funding, and industry connections, to propel their products to the next level.
Feedback: [email protected]
