London: Zee Entertainment UK Limited launched Zee Punjabi, Punjab’s top TV channel. This addition expands their regional channel lineup. Zee Punjabi is the sole Punjabi General Entertainment Channel on DTH and Cable in the UK, found on Sky 769 and Virgin Media 811.
The prestigious launch event in Central London’s Trafalgar Square was star-studded, with high-profile guests like supporters of Zee Entertainment UK Limited, including representatives from the High Commission of India, Mayors, Punjabi Artists, and valued clients, showcasing the event’s cultural and diplomatic importance.
The evening celebrated Punjabi culture through traditional performances, drumming, cuisine, and speeches by Zee Entertainment figures. Zee Punjabi’s UK launch showcases vibrant Punjabi culture, offering entertainment dramas.
Ashok Namboodiri, CBO Zee International Business said, “We are thrilled to announce the addition of Zee Punjabi to our diverse portfolio, enriching our audience’s viewing experience with high quality Punjabi Content. This launch reaffirms our commitment to bringing the best of regional entertainment to the global stage.”
“The launch of Zee Punjabi is a proud moment for us, as we continue to expand our footprint in the UK. We believe Zee Punjabi will not only entertain but also connect the entire Punjabi diaspora with their roots, fostering a sense of community and cultural pride” said, Parul Goel, Territory Head Europe.
