Hyderabad: Zee Telugu has always made effort in connecting with Telugu audiences through innovative on-ground activations and captivating television content. The channel is now gearing up for its biggest celebration to make Sankranthi 2025 a landmark event. This year, the channel will celebrate the festival in Kakinada, a city deeply rooted in Telugu traditions. This event marks the return of Zee Telugu’s famed on-ground Sankranthi celebrations, which have earlier been held in iconic locations like Tanuku in 2016, Rajahmundry in 2017, Ramachandrapuram in 2019, Machilipatnam in 2020, and Kumarakom, Kerala in 2022.
This year’s event promises to be a massive extravaganza, with thousands of attendees expected to join in the festivities. Zee Telugu is pulling out all the stops, with big names from the Telugu Film Industry and popular stars from the channel’s fiction and non-fiction shows set to take center stage. All this not only helps the channel’s audience-connect to grow, but people in the smaller towns of AP & Telangana to also feel connected with the channel, its shows, its artistes and all of that remains etched in their minds forever.
This event is a golden opportunity for brands to make their presence felt among a massive and diverse audience. Zee Telugu’s ground activations are known for their cultural rootedness and meaningful connections, making them a perfect platform for brands aiming to resonate with local communities. With its robust reach and engaging execution, the channel ensures unparalleled visibility and impact for its partners.
In fact, through the recent on-ground events in Jaggayyapeta, Guntakal, Bapatla, Adoni and many other districts and towns across AP & Telangana, artistes from popular fiction shows of Zee Telugu such as Chiranjeevi Lakshmi Sowbhagyavati, Kalavari Kodalu Kanakamahalakshmi, Mukkupudaka, Jagadhatri, Maa Annayya, Nindu Noorella Savaasam, Ammayigaru, were able to interact directly with fans and show appreciation for their support. The events were meticulously planned and executed to perfection with every event consistently drawing thousands of attendees, demonstrating the channel’s strong local presence.
Speaking about this, Ashish Sehgal, Chief Growth Officer – Ad Sales, Zee Entertainment mentions, “Sankranti celebrations have become a landmark event on Zee Telugu, bringing viewers joy and providing valuable opportunities for advertisers across the country to be on-ground and connect with people. As pioneers in making Indian festivals into grand celebration on-ground, Zee Telugu is offering unique and audience-friendly events that ensure strong engagement and visibility for brands. We look forward to making this Sankranti event grander than ever with a host of new and intriguing engagement activities.”
Sankranthi has always been more than a festival for Zee Telugu, it’s a celebration of culture, tradition, and togetherness. Through its on-ground events, the channel creates lasting memories for audiences and strengthens its bond with Telugu-speaking communities across the globe. The 2025 celebration in Kakinada promises to uphold this legacy, offering a spectacular blend of entertainment, tradition, and engagement.
-Based on Press Release
