Hyderabad: Over a month into the lockdown, physical distancing has become a way of life across the country. As families continue to adhere to the lockdown, they crave for fresh content on television and digital media to keep themselves entertained. Understanding the market need, Zee Telugu, on the occasion of its 15th anniversary, promises to make the lockdown engaging with power-packed content. Starting 18th May, every Monday to Friday, between 8– 9 PM, Zee Telugu brings back the classic comedy show ‘Amrutham’ season 1 and a majestic political story ‘Queen’ only on Zee Telugu and Zee Telugu HD.
To commemorate its 15th anniversary this year, Zee Telugu, one of the leading Telugu General Entertainment Channel will take its ardent viewers through a nostalgic trip with ‘Anubandhaneke Padihenelu’. The specially curated show will telecast iconic moments from the popular past and current shows along with actors revealing their bond with the channel followed by mind-blowing performances by Zee Telugu Kutumbam which will air at 11:30 AM on 18th May 2020. Decked with cinematic splendor and super-visual experience, the channel has always taken the onus to showcase new blockbusters for its audience, since inception. Adding to its vast repertoire of the movie across genres, on the 15th anniversary, Zee Telugu will now host the World Television Premiere of Raahu at 6 PM on 18th only on Zee Telugu and Zee Telugu HD.
Marking the 15th anniversary, Zee Telugu raises a state-wide call to all Telugu viewers by initiating a campaign, #getmasked to begins embracing the new normal by making and wear their own masks at home and donate them for the ones in need. The movement is to empower every one of us to take charge of protecting themselves, their families, and communities – encouraging individual action and responsibility among the nation, getting them ready to fight the single largest fight our generation has seen, globally. The campaign also focuses on the need for sanitation and reusing masks.
Commenting on 15th anniversary and content line-up, Anuradha Gudur, Business head of Zee Telugu and Zee Cinemalu said, “Zee Telugu was launched with an aim to deliver never seen before content to homes in Telangana and Andhra Pradesh. It has always been our endeavor to present content that is innovative and reflective of our audience. We have witnessed tremendous growth and loyalty towards the channel over the last 15 years and are grateful that our viewers have placed their trust in us. Since the lockdown, we have been making constant efforts for our viewers to stay entertained while staying connected with us. The telecast of the Amrutham further will further strengthen our commitment to our viewers as we take them down memory lane. We are also hopeful that the launch of Queen is likely to bring a spark of positivity for our audience during this lockdown. Through challenging times, Zee Telugu continues to stay connected with its loyal viewers through a carefully curated mix of shows for wholesome entertainment.”